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(This course is Pre-Order and delivery in a matter of daysEach session is a. Masterclass 3 will feature a different brand client, and your performance will be evaluated by them, just as your thinking and proTotyping will be considered for use in the client’s day-to-day business.
Martin Neumeier – Level C Branding Masterclass
Masterclass 1
BRAND SPECIALIST
Masterclass 1. Brand mastery begins with principles, definitions and techniques that fuel. DISRUPTIVE THINKING—the foundation for modern branding. This interactive workshop is intended to make you more comfortable with who you are. UnComfortable, confident, with quick and provocative ideas.
Explore core disciplines in differentiation, collaboration, innovation, validation, and cultivation. You can prepare for strategic thinking by using the Brand Commitment matrix and the positioning principle Of Onlyness. Apply what you have learned in competitive pressure-Exercises for the cooker team
Use brand language to communicate, defend, or impact the branding process. Plus, you can expand your professional network and meet other international brands.-masters-In-The-making.
Who Should Attend
Level C It is a place for open discussion about skills in branding, business management.
Creatives who are more strategic and strategists who wish to move up-Get in the forefront of disruptive creativity
Managers who want to maintain their charge will need to be able to amplify their marketing efforts by using smart branding. “on brand.”
Entrepreneurs who wish to create a brand-driven organization, CMOs looking to become Chief Brand Officers (CBOs), and CEOs looking to foster cultures of innovation.
What You’ll Learn
- Brand language: Definitions and meanings
- Innovations that are disruptive and quick
- Introduction to brand value
- The shift from marketing to matters: How to navigate it
- Brand differentiation: Powerful ways to stand out
- Bridging the Gap between Right and Left-Left and brain-Brain thinking
- What is the difference between marketing and branding?
- Patterns of customer identity
- Collaboration law
- Collaboration is essential
- Techniques for creative collaboration
- How to lead a brainstorm
- What your personality type says about the roles you might play
- Divergent vs. Convergent Thinking
- How to design for a “natural reading sequence”
- Design thinking: A simple process and definition
- How to make it quick-Test prototypes
- Presentations can be made more effectively with these effective strategies
Masterclass 2
BRAND STATEGIST
Masterclass 2 drills into the most powerful discipline brand-building:Â DIFFERENTIATION.
Learn how to define a compelling difference between your brand and competing brands, so that the company and its customers have a clear understanding of the brand’s competitive advantage.
Define brand strategy and the factors that drive differentiation. You can sharpen your problem framing skills and landscape mining to ensure that you make the right decisions. Focus on the structure of both strategy and storytelling, how they’re related, and the implications for tactics and execution.
You’ll finish Masterclass 2 will be equipped with the tools necessary to win against any size competitor. And, you’ll wear a new badge of strategic mastery.
What You’ll Learn
Hyper strategy: A new definition-Connected World
The brand combatant’s approach to Strategic Judo
Why brand is the strongest barrier to competition
How to use radical distinction to cut through market clutter
Brand strategy: The importance of categories
How to combine design thinking and brand strategy for dynamic outcomes
How to frame a problem in a way that the solution drives the right decisions
Brands can use emerging trends to gain momentum
How to apply agile strategy’s five Ps & five Qs
How to find untapped market space
How to reveal Onlyness and use it to make a value proposition that is testable
Strengthening brands through tribal loyalty
How can you predict the success or failure an idea?
Brands and companies must be willing to sacrifice for their success
How to use opposition research as a tool to inform and update your strategies
Strategic importance of the right pricing model
How to manage it “gives and gets” Brand ecosystem
First: The dangers and benefits-Mover Advantage
How to compete with any size company and win
What is the best way to turn loyalty programs into loyalty traps
The Brand Portfolios’ four Dangers and How to Avoid them
How to build an apartment? “two-stage rocket” Escape from a dying market
Why should you? “brand ladder” Works better than a funnel sales pitch
How to grow a brand while not breaking it
Who Should Attend
Next-Level workshop is for Level C Certified Brand Specialists are those who wish to increase their strategic skills and take on a greater role with their clients or within their company. This masterclass is for you if you are looking to lead and plan successful brand initiatives.
You’re already ahead of the branding game, and you have a drive to to apply critical thinking and storytelling to the challenges of brand building.
Masterclass 3
BRAND ARCHITECT
Masterclass 3 sets you up higher-level brand management, by looking at the structural and functional aspects of brand and framing brand architecture within the context. Customers.
You’ll explore how and why brand architecture goes beyond a 2-dimensional concept Of brand extensions and their positions relative to each other in a company’s portfolio of products. Using the core principles from Marty’s ahead-of-It-time book, METASKILLS, you’ll learn how to see brand in 3 dimensions—across products, within internal structures, and with depth of field as you consider the customer’s perspective. And, you’ll roll up your sleeves to practice these new principles using the Swarming A method of creative collaboration designed to approach a challenge from multiple angles.
To increase the stakes of this workshop and make it as valuable as possible Masterclass 3 will challenge your ability to master brand architecture principles through collaboration with real people-World brand that will be your guest “client” in the room together. Each session Masterclass 3 will feature a different brand client, and your performance will be evaluated by them, just as your thinking and proTotyping will be considered for use in the client’s day-to-day business.
Who Should Attend
The midway point between Level C’s brand mastery program is designed for creatives and strategists who want to direct brand building at senior levels.
You’re able to see bigger pictures, greater depths, and potential structures. The empty space is used to position brands and make them stand out from their competition.
What You’ll Learn
The architectural relationship between brand & business
Brand architecture and customer perception
How brand architecture affects customer experience
To withstand challenger brand’s attacks, use defensive design
Designing and building a Tower brand
Scaffolding, portals, and modularity—architectural nuances to command as the driver of all things brand
Masterclass 4
BRAND MASTER
Our brand mastery workshop targets 2023.
Keep checking back for announcements and updates!
Masterclass 5
CHIEF OF BRAND
Level C’s mission is to share with working professionals the principles of modern branding that they can command to lead brands at the highest levels of business, and from within the C-Suite.
Our vision envisions a business landscape that is led by companies of category.-dominant brands—driven by Chief Brand Officers who put customers first, and creativity on the same pedestal as strategy.
In 2024.
Keep checking back for updates and announcements!
Download it immediately Martin Neumeier – Level C Branding Masterclass
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 58
- Assessments Yes