Master Google AdWords Course

Master Google AdWords Course

Instead of an “all you can eat buffet”Wouldn’t it be wonderful to know exactly what to do within of? AdWords To get results

We’ll start with the basics and then gradually increase the difficulty.

Everything will be simple and you’ll always have notes and videos for help if you get stuck.

You can also enjoy some amazing perks.
– One year access to a Slack channel where you can chat with fellow students or KB team members.
– Upgrades such quizzes, worksheets or expert interviews on new strategies/tactics.
Get first dibs on the latest courses and insider information about different marketing initiatives.

It’s easy to see that the ROI will far exceed the cost of the course.

Your instructor

Johnathan Dane
Johnathan Dane

Johnathan Dane, a PPC fanatic and convert rate fighter, spends most of his time in trenches.

Get your instant download Master Google AdWords Course

He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.

This course is based on over 500 years of experience with clients, from small local businesses to large corporations like Airbnb and Stanford. It simplifies the complexity and provides bite-sized strategies and tactics you can immediately implement.

 

Course Curriculum

Google What is the Ads Overview?

What is It? Google Ads? (2:29)

PPC Terminology

The Google Advertisement Auction

Budget Control

Bidding Strategies

Hierarchy of Account Structure

PPC Temperatures?️ (17:29)

Google Qualitative Score

The BIG Picture

Navigating Google Advertisement Interface️

Overview

Side Navigation

Campaign Pull Out Tab

Reports

Tools & Settings

Connecting Accounts

Search Bar

Google Search Basics

Search Terms & Keywords

Keyword Research

Types of Keyword Match

Ad Copy Breakdown

Negative Keywords

Ad Extensions

Ad Customizers

Building A Search Campaign

Google Advertiser Editor

What It Is & Where To Get It

Shortcuts & Features

Audiences & Targeting ?

Targeting Introduction

People Targeting?

Content targeting?

Deep Dive for Remarketing‍♀️

Creating Audiences

Adding & Excluding Audiences

Targeting & Observation

Google Display Basics -️

What is the Display Network?

Search vs. Display

Format for Display Ads

Display & Targeting

Layered Targeting

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The Laws of Funnel Building

Temperatures & Mini Baits

YouTube Basics

Money in Numbers

Understanding New Metrics

Campaign Subtypes & Goals

YouTube Ad Formats

YouTube Targeting

Create The Actual Video Ad (2.36)

Strength of Audiences

Google Shopping?

Intro ? (0:39)

Account Level Negative Keywords (1:26)

Conversion Tracking & Attribution (3:25)

Connecting Google Analytics (3:17).

Create Your First Campaign (4.31)

The exact Remarketing Audiences That You Need (7.51)

Advanced Remarketing Audiences (12.43)

Automated Rules (11.36)

Guide to Google Merchant Center (16:23)

The Gold Pan Technique (13.12)

Negative Keyword Campaigns Lists (3.01)

Setting Up In-Market Audiences (7:17)

Where to Find In Market Audiences (2.21)

Setting Up Remarketing Audiences (3:41)

High Intent Shopping + Search (7:01).

Shopping Bid Strategies (5.19)

Thanks!

Conversion Tracking & Attribution

Conversion Tracking & Gtag

UTMs & ValueTrack Parameters

Attribution Models

Google Search Mastery

Single-Keyword-Ad-Groups (SKAGs)

The Iceberg Effect

Scaling search

Dynamic Search Ads

Planners Keyword + Performance

Remarketing + Search (RLSA).

Bottomfeeder Approach ?

Display & Video Growth ?

The Reach Planner

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Structure for Success

Scaling Display & Video

Mobile Apps Ads

Smart Display?

Display Discovery

Gmail & Display Ads

Scripts & Automated Rules ⚙️

Definition & Set Up

Script: N Gram

URL Link Checker

Script: Ad Testing

Script: Forcing Exact Match

What is Optimization?

Daily Alerts

Weekly Routines

Monthly Routines

Filters️

Google Are Ads Wrapped Up?

Landing Page is Important

Micros & Macros ⚖️

Most Frequently Asked Questions

When does the course begin and end?
You can take the course online at your own pace. A private Slack channel allows you to get support from KlientBoost staff members and students. You can also continue to improve your performance. Access to the service will be available for up to one year after your sign-up date
What time do I have to access the course?
An entire year. That means that you’ll get updates, new upgrades (quizzes/worksheets), expert interviews, and much more for an entire year.
What happens if I’m stuck?
You also get a full year’s Slack support. If you are unsure of anything, we can help!

Readmore: https://archive.is/NXSN5

Here’s what you’ll get in Master Google AdWords Course