“This course is available and delivery within a few hours!”I had a workblock in my calendar to write this page for the next few hours. And I wanted to put ChatGPT to the test – I wanted to “hire” it to write the page, with my direction.
Master of AI Copy – Copy School by Copyhackers
Fact is: I was gonna write this very sales page using ChatGPT.
It was Monday morning, and I was ready to high-five AI and get my first draft ON!
But when I tried to sign into chat.openai.com, I got this:
And I thought, Hmm, I’m never at capacity at 9:15am on a Monday.
Monday is supposed to be one of the most productive of the five days of the work week. I had a workblock in my calendar to write this page for the next few hours. And I wanted to put ChatGPT to the test – I wanted to “hire” it to write the page, with my direction.
After all, that’s what this program is all about.
How to write great copy with AI as your “copy cub.”
I thought I’d demonstrate by actually writing the page with AI.
But I can’t. Because my copy cub is out sick. Or slept in. Or is too busy serving everyone else, I guess.
I’ll still be productive this Monday. I’ll just go back to doing the first draft myself…
Which brings us to an important point, as AI promises to “build a brighter, more prosperous future for ourselves and for generations to come” (ahem):
You and I know… It’s probably unwise to rely entirely on AI.
For starters, AI is not going to be free.
Not the good tools, at least.
There will be down time. There will be inaccuracies. There will be copyright infringements. There will be the natural flaws that come with flawed human beings crafting a tool that’s intended to learn like a brain does but that, well, I mean, have you heard how little we know about our own brains? And we wanna build new ones?
Not to get into predictions, because that’s impossible. And dumb.
But let’s assume AI copy isn’t perfect today.
Let’s also assume it’s going to get *amazing*.
And let’s allow ourselves to get excited about that.
Except… and not to spook you or sound any alarms, but…
When ChatGPT becomes your affordable intern, how do you get the most out of it?
ChatGPT is your copy cub, after all.
It’s your intern. It’s just sitting there, waiting for you to give it direction and then make it perform better with your coaching.
But how?
Let’s start with how NOT…
Here are two ways not to use AI.
#1 TERRIBLE IDEA: “Make AI write an email.”
Here’s what ChatGPT wrote when I asked it to write a welcome email for me:
I gave it this big ol’ prompt. And it wrote… a really, really shitty first draft. And that’s my fault. You shouldn’t assign it giant tasks.
#2 TERRIBLE IDEA: “I guess that’s good enough.”
When I asked the same question (as above) of Writer.com, here’s what it produced:
If you compare ChatGPT’s output to Writer’s output, you can see that there’s PLENTY of room to improve across the board. But check this out:
That “room to improve” isn’t lying off in the distant future.
It may be instant.
Because AI gets smarter. It can learn. It’s easy to forget that it’s not just a party trick or some fun new distraction like NFTs were in 2022 or like Wordle was at the height of the pandemic.
If you prompt it to do better – in your very next prompt – it just might.
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Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 85
- Assessments Yes
