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Uncover The EXACT Lessons, Strategies, Techniques & Editing Tips Taught by Direct Response Expert Jon Reyes…Guaranteed to Level Up ANY Video Editor
Master The Art & Science of Direct Response Video Ads (September 2023)
HERE’S WHAT THEY DON’T TEACH YOU ON YOUTUBE…
THE ‘HIGH-LEVEL’ DIRECT RESPONSE PROGRAM YOU WISH YOU KNEW ABOUT SOONER
Uncover The Principles, Strategies & Techniques to Direct Response Video Editing in this 8-Module Training
MODULE 1
COURSE OVERVIEW
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience & learn why most creatives FAIL at leveling up in their careers.
MODULE 2
DIRECT RESPONSE 101
2.1 – What is Direct Response?
2.2 – Why is Direct Response Important
2.3 – Branded Advertising vs. Direct Response
MODULE 3
PRE-REQS TO VIDEO EDITING
3.1 – What you need to get started
3.2 – Responsibilities as a Video Editor
3.3 – 5 Levels of a Performance Creative
3.4 – 5 Stages of Performance Ad Creative
MODULE 4
MASTERING MENTAL & CREATIVE STATES
4.1 – 3 States to Develop
4.2 – How to enter flow state
4.3 – Where to find inspiration
4.4 – 7 Tips to Become a Better Editor
MODULE 5
PRODUCT & CUSTOMER RESEARCH
5.1 – Product Benefit & Features
5.2 – Customer Research
5.3 – Customer Awareness Level
5.4 – Customer Sophistication Level
MODULE 6
PERFORMANCE AD CREATIVE
6.1 – The Truth about Performance Ads
6.2 – Video Ad Frameworks
6.3 – 3 Hook Types
6.4 – 7 Video Ad Types
MODULE 7
ASSET MANAGEMENT
7.1 – How to Organize Your Media Assets
7.2 – How to Create a Digital Asset Manager
7.3 – How to Use Drive Stream
MODULE 8
EDITING VIDEO ADS THAT SELL
8.1 – Video Ad Editing Process (11 Steps)
8.2 – How to Create Modular Clips
8.3 – Assembling Your Timeline
8.4 – Adding Titles, Effects, Colors & Overlays
8.5 – Winning Ad Breakdowns
LEARN FROM THE GUY WHO HAS PRODUCED 7,000+ VIDEO ADS
Jon Reyes is a Creative Entrepreneur of 10 Years who specializes in Direct Response Video Production & Direct Response Design.
Having built multiple e-commerce brands and agencies in his entrepreneurial career – he’s acquired nearly every skill to run digital marketing businesses.
With 7,000+ video creatives under his belt, producing ads for hundreds of well known brands – his ability to create high-converted ads is second nature.
Jon Reyes has grown and trained teams of 50+ scriptwriters, videographers and editors to master the skill of Direct Response.
Now he’s giving away his learned knowledge and skills to creatives who are passionate about leveling up their career.
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 58
- Assessments Yes