Matthew Brandt – Product analytics

It’s all about gathering, measuring, analyzing and communicating product milestones so your company can make data-driven decisions.

Matthew Brandt – Product analytics

How can product insight be turned into action?

It’s all about gathering, measuring, analyzing and communicating product milestones so your company can make data-driven decisions.

Through real-This course will show you how to create products using real-world examples and case studies. analytics Your core competence is a key driver of company growth.
Video introduction
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After 8 sessions, you’ll:

Master the art of collecting and analysing product-level data accurately
How to implement and track key product metrics
Learn how to compare different segments of users and combine data from multiple users into one profile
Use Google Sheets’ useful functions like VLOOKUP or COUNTIF to cluster data and also apply common MySQL arguments, such as COUNT LIKE and CASE.

Benefits

Google Analytics. Mixpanel. Adobe Analytics.

We’ve all heard of them — they’re great for websites and apps with predefined goals and metrics.

However, your product is more complex than that. It often lacks clear targets and paths to success.

This course will simplify your product data, and show you how to transform that data into actionable insights.
Marianne M.

Right Brain Agency: Digital Marketer

US

I feel so much more confident in analysis and optimization after taking CXL’s courses.

I am taught practical skills that can be used in any business by the best of my class.
Anthony T.

Spotahome Excellence Manager

Spain

I’m now able to use the CXL techniques and strategies as a basis for my work.

It gives me the confidence I need to believe that I am moving in a positive direction, that my time is being spent effectively and efficiently (AKA not guessing).
Bjørn S.

CMO @ Trendhim

Denmark

I believed I was very proficient in this area. analyticsThis course was not for everyone, but it was huge and well worth the effort.-A well-deserved slice of humble pie

It took me all the way from the top to the valley of despair and down to the foothills on the slope of enlightenment. It was worth it.

Get your instant download Matthew Brandt – Product analytics
This course is right for you if…

    …you’re a Product Owner who wants to learn more about your product
…you’re an Analyst in a product-Driven organization
…you’re a UX Researcher and want to understand more about the product

This course is probably not for you if…

…you have no experience with traditional web analytics
…you already have 2+ years of experience in Product Analytics
…you’re not working with a product

You should have the following skills before you take this course

You should be familiar with data storage (databases), data collection and data storage
Common knowledge is essential analytics Google Analytics, Kissmetrics Webtrekk, Adobe Analytics, and Google Analytics are just a few of the tools available.
Experience using a web application (e.g. Trello, Dropbox, Salesforce, etc.)

Sneak preview: Lesson 1
Introduction to the product analytics

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Concerning your instructor Matthew Brandt

For more than six decades, a digital analyst Matthew has done end-To-End analytics Over 50 companies have been helped from the ground up. This includes tracking and overseeing implementations, building reports, and analysing the data.

The last two years Matthew Provides deep insight to all departments and teams within a SaaS.-Web-based company-Accounting product that is cloud-based. This has allowed him to increase trial signup rates and convert trial to sale, as well as leverage onboarding to make it easier for users to get started faster.-To-With precise data and insights, we can improve product development and increase customer satisfaction.
The complete course curriculum
Product analytics
1
Introduction to the product analytics

This class is all about familiarizing yourself with the product. analytics Its associated terms, common questions, pitfalls, and differences to other types of analytics (such web analytics). You’ll also learn about what the difference is between a “classic” Web site and web product

These topics are:

Product analytics definition
There are differences between product and “classic” Web analytics
Common mistakes and questions

2
Data collection done right
3
Analytical tools
4
Core metrics
5
User & cohort analysis
6
Common questions & challenges
7
Monitoring and reporting on product metrics
8
All of it should be tied together
You can show off your new skills with a certificate

Pass the final exam to receive your CXL certificate.

It can be added to your resume, LinkedIn profile, or simply put it in your own words.-earned raise you’ve been waiting for.