MECLABS, Flint McGlaughlin – Landing Page Conversion Optimiz

MECLABS developed the meta-The theory behind landing page optimization that has been proven effective in thousands of trials. This course has been taught for over 10 years to thousands marketers at companies such as Google, Cisco and Oracle. Hands-You will find real examples in the training courseStep-By-step instruction and insights on how you can optimize your landing pages for maximum conversion.

During the course, you’ll learn proven techniques you can immediately implement, including:

1. 1Maximize clicks-Throughs and conversion rates through appealing to motivation and adding value
2. 2You can identify negative elements on pages that could hurt conversion rates such as anxiety and friction.
3. 3Formulas for measuring ROI can help you link revenue to specific marketing initiatives.

A landing page is one page that appears after an online click. A visitor completes a desired action at a landing page to convert. A landing page’s goal is to have the highest conversion rate.

Although successful advertising campaigns can generate traffic to brands’ websites, many businesses lose revenue because of inefficient landing pages. It is a waste of time and money to promote your site without converting visitors. This revenue leakage can be prevented by having a databank.-An approach that is methodical and driven to appeal to your visitors’ motivation.

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Landing Page Optimization

Are customers getting exactly what they expect from your landing pages? Or are mixed messages or incomplete messages causing confusion and reducing conversion rates?

If the answer is yes, you are losing revenue and conversions. This can be changed quickly by enrolling in the LPO course that is based on 15 years worth of marketing research. It includes more than 10,000 landing pages experiments.

The New York Times has increased sales conversion by 1,052%. Encyclopedia Britannica has increased lead conversions by 103%. You’ll also learn about other successful stories. This course will cover 13 case studies that illustrate the fundamental elements of optimization with over 29 graphs and charts.

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