Mina Elias – Fundamentals of Amazon PPC Sponsored Products

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Live Lecture Recordings

Q&A Sessions

START HERE.mp4

0.5 – Campaign Manager Overview.mp4

1 – General Strategy.flv

1.05 – Creating Campaigns.mp4

1.1 – Campaign Nomenclature.mp4

2 – Auto campaigns.mp4

2.1 – Campaign Bidding Strategy.mp4

3 – Broad Campaign.flv

4 – Phrase campaigns.flv

5 – Exact campaigns.flv

6 – Product Targeting Campaignaigs

7 – Product Targeting Based On Competitors.flv

7.1 – Product targeting based on who is targeting us.flv

8 – Product Targeting Based On Auto.flv

9 – Product Targeting Based upon Category.flv

10 – Product targeting based on adjacent categories.flv

11 – Product Targeting Based On Amazon Suggestions.flv

11.5 – Calculating ACoS.mp4

12 – Bulk Sheets explained.flv

13 – Bulk Sheets Optimization.flv

13.05 – Main Sales Drivers.mp4

13.1 – Bulk Sheet Optimization Parameters.flv

14 – Negative Keywords.flv

15 – Search Term reports.flv

16 – Placement Reports.flv

17 – PPC Launch.mp4

18 – Helium 10 Keyword Research.flv

19 – Brand Campaigns.flv

20 – Using PPC To Rank.flv

21 – Using PPC Upsell.flv

22 – How To Handle Bleeders.mp4

23 – Why It’s Important to Launch New Campaigns Continually.flv

24 – Refreshing Bids Each Time Listing is Optimized.flv

25 – Continuous Improvement.flv

26 – Calculating the Total ACoS.flv

27 – Tracking Sessions & Unit Session Percentage.flv

28 – How buyer psychology affects PPC.flv

Formula For Deduplicating Keywords From Search Term Reports.xlsx

Calculating ACoS.docx

How to Calculate ACoS.docx