Music Business Fundamentals

You’ll be taught by leading music professionals, meet likeminded individuals, examine real world case studies and take part in engaging activities. Most importantly – you’ll learn what the various areas File Size: 7.34 GB Format File: [132 Videos (MP4)]

Music Business Fundamentals

Get Your Future Fast in The Music Business!
Our unique and immersive course has been designed to show you exactly how the music business operates today – providing you with the most up to date knowledge and skills you’ll need to fast track your future in the world’s most exciting business.

You’ll be taught by leading music professionals, meet likeminded individuals, examine real world case studies and take part in engaging activities. Most importantly – you’ll learn what the various areas of the music industry are, why they exist, and exactly how they function in the business today.

Once you’ve completed your study with us, you’ll receive a certificate of course completion to add to your CV. We’ll also spend some time with you privately, to discuss your plans for moving forward in the industry.  Whether you’d like help launching your band, securing an internship or job placement, advice on setting up your new music business venture, or something else entirely – we’ll be here to support you.
​
Register now to be on the next generation of our program Music Business Fundamentals Take a look at our student reviews and you’ll see that we have five-star ratings all over!
The School of Small Business Management Music Business. Online courses in music business for everyone Music Business Fundamentals. This online course will teach you everything you need to know about the music business. Learn the basics of music in our virtual classrooms.
​
Here are some of the areas that we will cover:
​​

The structure and revenues of the Music Business
Record Labels and A&R
Artist Development
Distribution
Music Marketing
Radio Promotion
Music Media, Press and Public Relations
Brand Development
Streaming Services
Marketing to Spotify and DSP playlists
Digital Promotion Strategy
Music Publishing, Syncing and Licensing
Live MusicMerchandise, Tour Management
Business Partnerships with Brands
Artist Management
The Future of The Music Industry Music Tech
Entrepreneurialism and funding sources
PLUS: One-to-one career guidance consultation
Matt Errington| Matt Errington
The School of Small Business Management Music Business. Online courses in music business for everyone Music Business Fundamentals. Matt Errington is our industry expert tutor. Learn the art of music online with our virtual classrooms.

Hi, I’m Matt, the Music Business Fundamentals SMB tutor: The School of Music Business.
My career started as a music journalist. Later, I became a music business entrepreneur, music marketing specialist, and artist manager. My campaigns saw me run campaigns for a number of successful bands. This allowed me to work with photographers like Rankin, sign major international recording and publishing contracts, and lead headline tours in the UK, Europe and America. Today, I still lead campaigns that have earned millions of Spotify plays, international playlist support, and streaming chart entries. 2015 was my first year as the winner of the Music The BPI and UK Trade and Industry award Export For Growth for my work in developing UK artists overseas.

2018 saw me become an expert board member for Jump: The European Music Market Accelerator was co-funded in part by the Creative Europe Programme. It is designed to develop new business models for the music industry. We will continue to support some of the best music businesses around the globe from now through 2023. You will also see me at industry events like SXSW and Liverpool Sound City, Line 6 Next Conferences, MIL – Lisbon International. Music Networking and many other things.  My passion is sharing my knowledge with new musicians and music business professionals.

Music Business Fundamentals | Syllabus

Module One
Introduction to The Music Industry

An overview of the history of the music industry
We are where we are today – The most exciting moment to work in music!
Understanding the structure of the industry
A description of the roles and functions in:
Record labels
Music Publishers
Live music
Management
Promotion & more
A description of the revenue flow and its sources
Analysing current trends in the music industry revenue

Module Three
Distribution and Streaming Services

How does music distribution work?
Distribution for independent artists
A brief introduction to streaming services:
Spotify
Apple Music
Deezer
Tidal
YouTube Music
How they work and the official charts
Streamlining marketing principles
Guide to the ‘Spotify For Artists’ platform
How to make Spotify playlists secure
Pitching release week​
‘Release Radar’ and ‘Discover Weekly’
Editorial playlists, major playlists & independent playlists
Spotify charts: Top 50 & viral charts

Download immediately Music Business Fundamentals

Module Five
Music Marketing – Principles & Branding

Music Marketing and promotion
What is the best way to promote an artist’s work?
Branding 101: The three factors
The fan funnel is the foundation principle of music marketing and promotion success.
The single release strategy
The ‘attention economic’
The ‘expectancy cycle’
The artist’s lifecycle and how to use it to build and sustain a fanbase
Target fan analysis – identifying the audience

Module Seven
Music Publishing and Sync

Publishing – What is it? Why is it so important for your business?
Who are the people who work in the music publishing industry?
The contract for publication
The artist as a writer
Sync (TV and film, advertisement, computer games, and TV)
Guide to music copyright
Mechanicals – We’ll look at how writers get paid for songs that are recorded and then released commercially.
Public performance – We’ll examine how music writers get paid for their public performances (live, in store, on radio etc.)
Collection agencies – PRS and PPL, MCPS
Songwriting:
Collaboration with writers
Writing camps
Selling songs
Class activity – We’ll select music that fits the briefs given by music supervisors

Module Nine
The Future of The Music Industry

Revenue sources that are growing
The future of streaming and where it might be headed
VR – The new way to live music
AI and it’s use in the music industry
Blockchain and digital currencies
Future avenues for music promotion

Module Two
Record Labels and A&R

Record labels – What are they?
The differences between major labels and independent labels
Record label business: Income and costs
Signing artists to record contracts
How do royalty structures work?
Record label meeting – A guide
A&R in 2020 – the rules of successful scouting
Principles of Artist Development
How do you find the ‘next big thing’
Class activity – We’ll put our A&R skills into practice, and analyse some new music submissions

Module Four
Live Music, Merchandise & Tour Management

The importance of live music within the industry
Booking agents and promoters – who they are & what they do
Live music revenue sources
Merchandise and merchandise sales
The guide to managing tours:
What is a tour manager and how does it work?
Day sheets and tech plots on Advancing Tours
Logistics
Budgeting for tours and support for record labels
Class activity – We’ll all budget a 20-day international tour together and make it profitable!

Module Six
Digital Marketing Strategy, Social Media & Brand Partnerships

The marketing plan and the release strategies
The timetable of activities for successful releases
The importance of radio, television, and press
Finding the story, finding press angles, media hooks and securing editorial coverage
Brand partnerships
Product placement
Ambassadorships
Experience packages, tours and live events
Viral marketing campaigns
Launches of products and artist-sponsored products
Here are some recent examples of music and brand partnerships that have worked well.
You’ll create a class activity from your marketing goals and budgets.

Module Eight
Artist Management

Managers of artists – Who are they and what do they do?
The core functions of management
Management requires special skills
The artist/manager relationship
What is the best way to pay managers? These are the different structures
The management contract
The new artist manager, and where it is heading
Strategizing the artist’s career
Setting goals
Action steps and targets that are timed
Artists’ health and well-being

Module Ten
Entrepreneurialism, Music Funding and industry bodies

Music industry: Where do I fit in?
The music business entrepreneur
Teamwork
Negotiating skills
Successful networking is an art
Budget planning
Setting goals and monitoring the results
Pitching skills, techniques
This guide will help you write a business plan that is successful
Organisations and trade bodies:
The MU, The BPI and PRS, PPL, MCPS and MCPS, The MMF, MPA, etc.
Securing funding for artists, new music businesses and musicians

Consultation | Your Future In The Music Business

Students on this course receive a one to one consultation to discuss their plans and how we can assist them.