Nikki elledge brown – A Course About Copy

“Nikki is fantastic…I absolutely love this girl. Not only does she write amazing copy for her own business, but she teaches copy in a way that you can really understand…she really breaks it down in a way that’s very doable.”

Nikki elledge brown – A Course About Copy

If you’re reading this page (and look! you ARE), chances are HIGH that like hundreds of bright entrepreneurs I’ve had the chance to work with:
YOU’VE GOT THE IDEAS, BUT YOU’RE STRUGGLING TO FIND THE WORDS.
What you’ve got feels boring.
Awkward.
You are the one.
All you need is someone who can help you DIY with style. Page-By-Blank-White-page.
Amiright? Sweet.
BECAUSE THAT’S EXACTLY WHAT I DO.
And “I” Am Nikki, BTW – that’s me over there biting a perfectly good No. 2 pencil. >>
We are glad to have you as a guest

“Nikki is fantastic…I absolutely love this girl. Not only does she write amazing copy for her own business, but she teaches copy in a way that you can really understand…she really breaks it down in a way that’s very doable.”
– Amy Porterfield
Social Media Strategist, AmyPorterfield.com
But take it seriously. Does any of this sound familiar to you?
WHEN IT COMES TO WRITING YOUR SITE + COMMUNICATING YOUR VALUE, YOU’RE:
Still stuck at the start line (in an eternal draft mode).
You are overwhelmed by the many possible (wildly creative, or completely strategic) ways to approach each page.
Confused about how much to share?
SO. Tired of making excuses? “it’s not done yet!” disclaimers (because you KNOW it’s not doing anything for you).
YOU *WANT* TO BECOME A YOU ARE A BETTER WRITER
You are your best advocate – in business and life.
Don’t want to pay thousands of dollars to wait for someone to write or update a page, offer, or opt-In you might want to make some changes next week.
As the voice of your company, believe that your audience is looking for you.
Understanding the importance of communication can lead to increased customer satisfaction, greater profit, greater confidence and more choices. As a boss, you love choices.
ORRR MAYBE YOU JUST THINK IT’D BE FUN TO LEARN FROM + WITH! A WORD NERD LIKE MY.
(That’s perfectly legit too.)
Keep reading if any of the aforesaid descriptions describe you.

“ACAC is a course every online business owner needs NOW! I used to be a copywriter myself, but writing my own site felt like climbing Everest. With Nikki’s help I’ve written a site that my crowd adores (twice!) and will continue to revisit every time I craft any comms to my peeps. Everyone needs ACAC in their pocket!”
Laura Husson
Co-Husson Media, founder
I’ve got a (fun) solution for all that.
It’s called A Course About Copy,
and it’ll help you write a site that:
1. Attract your dream customers
2. Establishes a connection with them in a meaningful manner
3. You make it easy for them buy from you
This is what it looks like
MORE PROFIT
Because money loves clarity, so does potential customers.
LEARN MORE
There is no guesswork. I’ll walk you through EVERY. PAGE. This baby.
MORE TIME
Doing what you love (like working for all these clients!)).
FRUSTRATION – LESS
No more white screens. Except if you don’t like blank white screens.
CONFIDENCE ADDITIONAL
In conversations, public speaking and videos.
And you literally don’t have to take my word for it:

Chandra Scott
“BEST. MONEY. SPENT. Nikki is like a mind whisperer! She eliminates the writing blocks, and her copy converts. Exactly what it’s meant to do.”
— Chandra Scott, The Startup’s Secret Weapon

Hanna Donnelly
“I freaking love my copy and don’t have to worry about it anymore! Absolutely recommend Nikki’s services. Times 100. Anyone that is struggling with writing needs to work with her!”
— Hanna Donnelly, Wardrobe Stylist, Hanna Lee Style

Tami Cunningham
“It was such a RELIEF to create something conversational with Nikki – something that felt more like ME and not something fabricated by rules. Seriously – she gets sh*t done.”
— Tami Cunningham, Founder, GiftingSweet

“ACAC was by far THE BEST biz investment I made in 2014. Learning to write AND speak authentically has made way for more ease (and expansion) in my business…an invitation to become Nick Jr.’s Resident Expert in Australia, a book publisher approaching me, plus TV and media appearances and speaking invitations throughout Australia! Finding my voice and communicating with my audience has literally changed my whole business (and life) in the most profound ways.’”
Dr. KristyGoodwin
Children’s Brain + Technology Researcher, Every Chance to Learn
So what’s included when you join?
Screen Shot 2014-08-19. at 10.24.17 PMINSTANT (+LIFETIME). ACCESS ALL 8 LESSONS
After working with hundreds of entrepreneurs in my first year in business, I’ve created ACAC to offer step-By-Step 2, page-By-page guidance to assist you in writing your site, attracting your dream clients, AND actually ENJOYING the process. (And I mean it when I say “page-by-page,” I mean every. page. We cover the HOW and why of your home, about your blog, work together, social proof, contact press, giving back to society, site credits, resources legal, thank-you, and even your page 404!
Study HallEXCLUSIVE MEMBERSHIP to ACAC STUDY HALL
Our private Facebook community is filled by supportive entrepreneurs from ALL over (including the US, Australia and Canada), as well as the United Kingdom, Ireland, Scotland. France, Spain. Germany, Germany, Spain, Germany. Saudi Arabia, Israel, Japan, Australia and Canada. Learn from people who are familiar with what to look out for and how to give encouraging, useful feedback.
Screen Shot 2014-08-19:30.20 PMFULL CONTACT OUR ACAC BONUS LISBRARY
I’ve enlisted a team of superstar specialists to create an entire library of bonus lessons worth their digi-Weight in GOLD. These bonuses will allow you to WRITE your site and help you brand it. Design it. Finish it. Optimize it. Protect it. (Details can be found further down.

Kim Schaf
“Since rewording my sales pages I just had the MOST PROFITABLE WEEK EVER (better than most months?!) – up 600% from a ‘normal’ week. That’s just crazy. Thanks, Nikki!”
— Kim Schaf, CEO, Sleep Training Solutions

Tamsen Horton
“Holy cow! I’ve tripled the number of booked appointments, which is incredible. I love knowing that I can follow the system and get results when I sit down to write.”
— Tamsen Horton, Attorney, Vujá dè Law

Tania Lanin
“Getting this clarity about how to speak, write, post or present myself – was priceless. It’s such a relief knowing EXACTLY how to write all of my website (or other) content.”
— Tania Lanin, Owner, Biz Made Easy

“ACAC delivers on every promise. Within one week of joining, I attracted two clients that doubled my monthly revenue, and I wasn’t even done with the course. If you do the work, the results will come. I can’t recommend it highly enough!”
– Tamiko Kelly
Founder: Sleep Well, Wake Happy
What’s covered in the lessons?
Lesson 1LESSON 1:
WRITING FOR DREAMERS
Before you start throwing words up on the page, you’ve gotta get clear on the basics. In Lesson 1, we’ll cover the mindset stuff that keeps SO many people from writing their sites – like writer’s block, perfectionism, self-sabotage and the fear of (constructive feedback). Once that’s covered, we dig right into practical strategies on how to be clear, credible, conversational, and connected.
Screen Shot 2014-08-19 at 10.19.19 PMLESSON II:
WORDROBE ESSENTIALS
Putting great outfits together is much easier when you’ve got classic WARDROBE essentials like a great pair of jeans, crisp white shirt, and little black dress at the ready. WORDROBE essentials can also be used in the same way. In Lesson 2 we’ll pinpoint WHAT you’re offering, WHY you’re offering it, and WHO you actually want to offer it TO. (I’ll also share my #1 tip for getting your WHO’s attention….without ever leaving your couch.)
Screen Shot 2014-08-19 at 10.19.34 PMLESSON 3.
THE ONE SENTENCE
The right kind of prep doesn’t make you sound like a cheeseball; it makes you sound like a professional. In Lesson 3, I’ll share my tried–Tested exercise for creating a clear and concise answer to the question that many entrepreneurs fear: “Soooo, what do you do?” BONUS: Once you’ve got your sentence down, we’ll style it up so you can share it with confidence whether you’re in line at the grocery store or happily stuck in the elevator with a big whig in your industry.
Screen Shot 2014-08-19 at 10.21.16 PMLESSON #4:
HOME PAGE HOSPITALITY
Your website isn’t just your storefront; it’s your digital home. We all know how important it is to make a good first impression. As the host(ess) here, it’s YOUR job to lead the way for your visitors and help them know exactly where you want them to go next. In Lesson 4, I’ll walk you through creating your entire home page (from header to footer) so you know how to help the RIGHT visitors click around and stay a while.
Screen Shot 2014-08-19 at 10.24.05 PMLESSON 5,
ENOUGH ABOUT ME
My clients most often have concerns about the about page. In Lesson 5, we’ll cover how to avoid TMI and exactly what you SHOULD (or shouldn’t) share to help people get to know, like, and trust the REAL you. After that, I’ll walk you through my world-Famous About Page Recipe – Five steps to introduce yourself and your business in a way that makes people want to learn more.
Screen Shot 2014-08-19 at 10.24.17 PMLESSON 6,
BLOG LIKE IT’S YOUR INTENT
Lesson 6’s core is about creating a connection through regular content. If you want to actually enjoy that process, you’ve got to find a system that works for YOU. In this one we’ll talk about topics, format, and frequency – then we’ll dig into clickable headlines, “open-me” Email subject lines and easy ways to increase quality conversation on your blog.
Screen Shot 2014-08-19 at 10.24.49 PMLESSON7:
WORK WITH MY (NO, REALLY.
Once you’ve built relationships ‘n’ Credibility is the next step. Tell people how you can help them. In Lesson 7 I’ll tell you the four things EVERY prospective client wants to see on your sales page(s), and exactly how to give it to them using my nine-Step by step recipe. We’ll cover how to share your rates with confidence, and I’ll share my favorite ways to “filter” for dream clients.
Screen Shot 2014-08-19 at 10.25.02 PMLESSON 8.
BEST OF THE REST
While the A-Team pages often get all the attention, it’s the “little” The pages that will make the biggest impact on your day-To-Day ops + relationship-building. In Lesson 8 I’ll share the WHY + HOW behind social proof, giving back, legal, contact, resources, thank you, and even 404 pages that represent YOU and help your visitors feel connected, protected, and cared for.

Marissa Bracke
“In terms of ROI, this is an easy one: I’ve made my investment back several times over already. Working with Nikki was a pleasure, and the results have been fantastic.”
— Marissa Bracke, Can-Do-Ologist, Just B Consulting, LLC

Kat Jaibur
“Nikki has the goods! I’ve been in the copywriting biz for over 20 years, and even I hired her to help me. Highly recommend her. You can thank me later.”
— Kat Jaibur, Copywriter CEO, Your Bright Shiny Brand

Amy Aversa
“The writing process can be daunting (if you don’t like to write), but Nikki makes it quick and painless. And quick and painless is worth $.”
— Amy Aversa, Head Chef Owner, Sweet Basil Catering

Caroline Limata
“Within 8 minutes, this woman got me unstuck, refocused, and writing again. Nikki Elledge Brown strikes again!”
— Caroline Limata, Publicity Coach, Play in Joy

Laura Husson
“Nikki rocks, ACAC rocks, and the peeps in ACAC rock. This is an essential resource for any solopreneur writing her own site!”
— Laura Husson, Co-Husson Media, founder

Lisa Porter
“Nikki is truly a gift. She breaks down each area of website copy in a way that is easy to understand and implement.”
— Lisa Porter, CEO, Bold New Biz

“Truly brilliant! I’ve struggled for well over a year, never feeling proud or excited about my website. Within one hour of completing “The One Sentence” Lesson 3: This was/is exactly the message I had been trying to convey all my life! This was exactly what I needed to move forward! I have my SPARK back Annnnd, for the first time, I am excited to write!”
– Rebecca Douros
Elite Life Coach, Abundance Inside
Then we’ve got the bonuses.
(Oh, the bonuses…)
WE’LL START WITH THE WARM-First, UP BONUSES
A few fun perks of your ACAC membership include…
ACAC home2LIFETIME Access
It certainly won’t take you a lifetime to get through these super-The lessons are streamlined (the average video is 23 minutes long). However, if you want to take your time and really enjoy the process, you can. When you join my ACAC fam, you’re in for as lonnng as it exists. You can take the lessons one week at one time, once a month, or every day for a whole year. It’s up to you.
WorkbookTHE MOST GORGEOUS WORKBOOK I’VE EVER SEEN
If you’ve seen my site, you’ve seen what happens when I work with creative genius (+ACAC founding member!) Sarah Ancalmo. We’ve cooked up digi-workbook MAGIC to showcase 50+ pages of templates, resources, and sample copy to help you capture all those genius ideas…before they’re ready for WordPress. (Seriously. It has never been so easy to do your homework.
Screen Shot 2014-08-19.-LESSON BONUS VIDEOS
If you’re the “tell me more” type, you’ll love the bonus vids I’ve included with Lessons 3 through 8. This training will show you how to put the lesson into action. It includes walkthroughs of my OWN website pages. A really geeky DIY.-PowerPoint-graphics tutorial (I made every graphic in PPT!(and actual clips from ACAC office hours in the past).
Study HallEXCLUSIVE MEMBERSHIP to ACAC STUDY HALL
Our private members-only ACAC Facebook community, you’ll have 24/7/365 access to my gorgeous tribe of hundreds of dream students – led by the fearless class president, my sister Stacey. We’ve got SO many fun ideas to keep you energized and accountable (including a faux-live run to kick off the next eight weeks) – but the real value here comes in the connections + feedback you’ll share with your ACAC classmates.
THE WARM FUZZY OF GIVING
10% of my income is donated to the charity.-Pencils of Promise or Feeding America are both purpose organizations that I believe strongly in. One of the greatest perks of an ACAC investment is when we end funding a second school in Guatemala or purchase much.-needed food for families across the U.S. – you’ll know YOU played an integral part in that. Amazing, right??

Tania Mercer
“My new copy fits like a perfect little black dress. She inspired me to create at a level I couldn’t have reached on my own, no matter how much I labored at the words. I knew it would be a wise investment. I had no excuse – and now you don’t either ;)”
— Tania Mercer, Weight Loss Coach

Jen Smith
“I get totally stumped when writing. I needed someone to help me get past my analysis paralysis so I could create some sparkly copy! Anyone who needs inspiration to just WRITE needs Nikki.”
— Jen Smith, Facebook Consultant, Jen Smith Social

Delia Joseph
“I walked away feeling like I won the lottery! I’m serious!! I am so happy I listened to my God-given intuition and made this investment. I absolutely recommend Nikki…to anyone who will listen!”
— Delia Joseph, Founder, Improveology Life Coaching

“I was speaking at World Domination Summit in front of 3,000 dreamers, and who did I turn to? Nikki! She’s got a gift. Helped me get to the core of the message I was born to share. So happy to have her in my world!”
– Jadah Sellner
Co-Simple Green Smoothies Founder
(Aaand NOW, I get to feel like Oprah.
INTRODUCING ACAC BONUS LISBRARY
My primary goal is to assist you with more than the content elements of your website experience. This includes branding, development, sales, SEO, mindset, and legal. YES. It’s all.
The pros featured here in The Bonus Library bring a variety of perspectives and areas of expertise to the table and they’re GREAT at what they do.
Truly – I can’t help but feel a little “You get a car! YOU get a car! YOU get a car!” when I share ’em with new members of ACAC.
BONUS LESSON 1:
MORE THAN WORDS with the BRAND STYLIST, SARAH AANCALMO
Now that you’re thinking about how you VERBALLY communicate your message, you’re probably thinking about how you VISUALLY communicate your message – colors, fonts, logos, images, and all that jazz. That’s exactly why I wanted to create this bonus lesson for you. For a Q&A with creative genius Sarah + I, it’s colorful!amp;A.
BONUS LESSON #2
ATTORNEY TAMSEN HORTON COPYRIGHTS YOUR COPYWRITING
It’s great to have a website that reflects your personality and offers you something. But what feels even BETTER is knowing that it’s alllll protected. That’s exactly what we’re talking about in this bonus lesson – from little C to big R – we’ve got your copyright + trademark Qs covered.
BONUS LESSON 3:
BEAT WRITER’S BLOCK with EFT EXPERT MICHELLE SIMMONDS
This article was written at some point.-Your-site process, you’re GOING to experience resistance. Overwhelm. Writer’s block. This is normal. When you’re tempted to be frustrated + give up, this lesson will help you learn how to PROCESS those fears + emotions and just. keep. writing.
BONUS LESSON #4
DEVELOPER NATHALIE DREMIEUX WILL BUILD YOUR SITE
Haven’t actually BUILT your site yet?

NO PROBLEM. NO PROB.-Nathalie guides you through every step of the process. Configure hosting. Install WordPress. Select a theme. You can set up a “coming soon” page. YES. You can do it all. With a charming French accent. I can’t.
BONUS LESSON #5
COPY THATSELLS with SALESPRO KENDRICK SHOPE
I’ve got you covered on WWM + sales page basics in ACAC, and in this bonus lesson, Kendrick and I take that conversation to the next level. We’ll talk about how to get over any potential fears + hesitations you may have about selling, how to position your value in a way that makes you AND your potential customers feel great, and top tips for following up in a totally comfy, non-In an awkward way
BONUS SEOBONUS LESSON #6
MUST-KNOW SEO with SEO PRO MALENE JORGENSEN
ACAC can help you create smart, authentic copy that connects to your ideal clients and customers. CHECK. Smart, simple SEO is essential if you want people to read all of your great content. Malene explains what SEO is and why it is important. She also reveals seven ways that you can use it to your advantage on your website.
AAAAND IF YOU’RE RUNNING A PRODUCT-BASED BIZ, HERE’S A BONUS SPECIALLY FOR YOU
ACAC for PRODUCTS
We’ve had ACAC success stories from folks applying the recipes to speaking, videos, everyday conversations…even Facebook ads!, but I want to be absolutely SURE I’ve got you covered from header to footer. That’s why I worked closely with the product-ACAC Class of 2014 to Create “ACAC for Products” – A full-Get a course companion that contains practical tips + inspiration to help with applying ACAC principles to everything, from product descriptions to your blogging strategy. (They’re loving it already!)

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