Paul Roetzer – Marketing Agency Blueprint Series

Available for download within 12-24 hours. (Originally aired Feb. 15, 2012) Every agency is a digital agency. At least, those agencies that are still relevant in the future. Although the amount of resources available for social, search and mobile, web, email, and other digital strategies will differ, they all will be similar.

Paul Roetzer – Marketing Agency Blueprint Series

You can evolve your life Agency. Transform the industry 

Now Available-Demand

Paul RoetzerAuthor of The Marketing Agency Blueprint (Wiley) is the founder and CEO PR 20/20. The Blueprint SeriesInteractive Five-part webinar event built for Freelancers and agency leaders Who are ready to succeed in the new age of marketing services.

Each session is presented by HubSpot and focuses on specific concepts and processes. The Marketing Agency Blueprint. Register includes:

• Five of them were recorded Webinars available on-Demand
• Resources for sessions include slide deck, Templates and worksheets
• Signed copy The Marketing Agency Blueprint
• Special pricing Follow us for future live events

On-Access to demand is now possible for $495 All sessions are recorded and available on-demand for registrants, so don’t worry if you missed the live sessions. Complete the EventBrite registration to submit payment and gain access to the Series.

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Session 1—Hybrid Professionals: How to Recruit, Train and Retain Top Agency Talent 

(Originally aired Feb. 1, 2012) When all else is equal — processes, services, pricing and infrastructure — it is talent that cannot be replicated. The ability to attract and retain the best talent will define your agency. Session Details

Session 2—Agency How to build infrastructure to scale and prepare to face permanent change

(Originally aired Feb. 8, 2012)Opportunity can be overwhelming if you do not adapt to changing markets and increasing demand, and build a scalable infrastructure capable of effectively accommodating growth. Session Details

Session 3—Services & Pricing: How to Grow with Integrated Services and Value-Based pricing

(Originally aired Feb. 15, 2012)Every agency, or at least the ones that will still be relevant in the coming years, is a digital agency. Interactive marketing should be part of every budget and program, regardless of the number and type of digital resources that are available. Pricing will change with the evolution of services. Session Details

Session 4—The Agency GamePlan: How do you market your brand?

(Originally aired Feb. 22, 2012)Inbound marketing has given agencies the power to differentiate by doing. Model firms use blogs, social media, online video, podcasts, ebooks, and email marketing to generate leads and build loyal customers. Agents are also implementing more sophisticated sales systems in order to manage new business development. Session Details

Session 5—Performance & Purpose: How to Deliver Results and Unlock Your Agency’s Potential

(Originally aired Feb. 29, 2012)Leading firms turn information into intelligence, and intelligence into action. They create campaigns that produce consistent measurable results, they have A-player account teams, and they can achieve stability and strength through the retention and growth core accounts. Model agencies are purpose-driven. Session Details

Why Attend?

While change is not always easy but inevitable, it is often necessary. Marketing will continue to evolve over the next few years.-The services industry will undergo significant changes.

The decline of traditional firms will lead to a new breed of hybrid disruptive agencies that can and will evolve. These emerging firms are Tech savvyOffer Integrated servicesRetain, hire, and contract versatile talentProfit from it! diversified revenue streams. They thrive on innovation and are always looking for ways to improve their services and offer greater value to clients.

Get your instant download Paul Roetzer – Marketing Agency Blueprint Series

Your agency has the potential to succeed in the future age of marketing services. However, you have to make the decision to either disrupt or remain the same.

These resources are provided to registrants:

• Agency Manager Template (.xls)
• Professional Scorecard Sample (.xls).
• Professional Profiler sample (.pdf)
• Project Sample – Terms of Agreement Template (.doc).
• Terms of Agreement Template – Campaign Sample (.doc).
• Template Operating Budget Worksheet (.xls).

Get your instant download Paul Roetzer – Marketing Agency Blueprint Series

HubSpot

HubSpot, Inc. provides an all-inclusive service.-In-One marketing platform has helped over 5000 companies in 34 different countries to attract leads and turn them into customers. The software platform includes applications for website management, blog, search engine optimization and lead management.

HubSpot’s Partner Certificate Program offers an opportunity for agencies and marketing professionals to receive training and certification from the leader inbound marketing software.

Certified partners—more than 500 agencies in more than 15 countries—are given access To educational resources, selling tools, training programs and private online communities that facilitate customer interactions and peer-to-Peer communications HubSpot partners who resell HubSpot software get a 20 percent commission.-For the lifetime of the customer, a percent margin will apply to each license.

The Marketing Agency Academy

This is the flagship Series for the Marketing Agency Academy is an education-training program designed to help the industry transform and foster a more collaborative and open agency ecosystem.

TERMS OF USE Group buying/sharing Blueprint Series It is not allowed. Marketing Agency Insider has the right to refuse access without refund to any registered user who shares their login information without the prior written consent of the event organizer. By submitting your EventBrite payment, you are agreeing to these terms.