Philip Morgan – The Positioning Course

Getting Started

I will be delighted to take your money for this course after you’ve verified that it will be a good fit for you with the simple 3-question checklist below.

To find out if the Buy Button would be displayed, you had to fill in a form. But, due to caching issues and my host, it was no longer necessary. You can now see the static checklist below.

The reason I have this checklist is not fake scarcity bullshit, it’s simply to make sure that the course is right for you. My experience shows that about 80% of self-employed people are successful.-Generalist freelancers who are employed will be a good fit. Only 20% of them will not.

This course will be a good fit for you if you can honestly answer NO to all of the 3 questions below:

1) Are you able to use your inventions in your client work?

Examples of the kind of inventions I’m talking about:

* Code libraries or frameworks
* Proprietary methodologies for diagnosing or prescribing
* Proprietary datasets
* Proprietary concepts, processes, or systems you use to produce results for your clients
* Other things you’ve created that are unique to you/your business. The word proprietary shows up a lot above, but these inventions don’t have to be secret (ex: http://trustvelocity.com), they just have to be yours or closely associated with a small group of which you’re a member (ex: the Agile Manifesto which has 17 now-famous signatories, one of who lives on a goat farm in rural Oregon and remotely coaches Facebook developers for what I’m sure is a PRIMO rate).

2) Are you able to apply your world-class expertise to client work? (That means there are maybe 0 to 6 others in the world who can do what you can)

3) Would you prefer to develop a new market position slowly but with incredible precision (instead of rapidly but with some compromises)?

If you’ve answered NO to all of these questions, please go ahead and buy the course using the button below and then check your inbox. There you will find the lessons.

Buy Now – $399

If you answered NO to one or more of those checklist questions but you believe the course might be a good fit anyway, please contact me ([email protected]) and we’ll discuss it from there.

FAQ

Who is this course ideal for?

You are a self-employed individual-Generalist employed who is willing to do the simplest and lowest possible job.-You can take the risk of narrowing your focus. This course will help to make that happen.

Deep market research can take 4 to 6 months to uncover a hyperlocal market.-narrow expensive problem that you can position your business as the solution to, this course is not your bag, but my Positioning Accelerator program might be. Email me for more info.

Is this really a course that will actually… work?

Probably. Although there are no guarantees in the marketing world, most people will achieve a remarkable ROI on the course’s cost and the time it takes to complete.

Yes, this is not magical fairy dust that will instantly increase your business’s demand for your services. It works if you put your mind to it.

I’ll show you proven methods to pick a strong marketplace position and I’ll help develop that positioning into a basic message for your website. This will help you improve your business with patience and consistent follow-through. Considerably.

These are the key elements that will make this course memorable Not You can do it!

1. You don’t need to watch the video lessons. Also, you shouldn’t do homework.
2. You are at complete risk-averse. There is no judgment. However, if you are extremely risk-averse, this course will push lots of buttons for your ().”what? say no to potential clients!?!?!”) and I’d recommend you avoid it.
3. If you’re completely new to the world,-employment. I prefer that my students have had a year or so of experience working for their own company before taking this course. If you have compelling reasons to make exceptions, I will. Just email me if you do.
4. If you don’t believe this, you can still benefit your business by narrowing down your focus. If you believe that you aren’t, I will tell you. ?

What skills do I need to become a great writer?

Absolutely not. That’s a large part of why I’m doing this course: I believe I can provide you with the right templates, processes, and structure to help you develop an improved market position for your business Without Being a great writer or marketer is essential. It is important to be able offer value to clients.

What is the deal about those lightning coaching sessions.

I can help you with any support you may need by getting on a Zoom video conference. The Sessions last 15 minutes and there are 6 sessions per week. They are currently on Wednesdays from 9am to 10:10am Pacific Time. We will need to stay focused but you’ll still get the same help I charge $300/hr as part of this course.

It’s okay if you don’t require coaching. You can move the course at your own speed. ?

What are the technical requirements for participation?

You’ll need the same stuff you’d need for a Skype video call: computer, webcam, headphones with microphone (like Apple earbuds, for example), and a solid, fast internet connection.

What if I dislike it, find it boring, or feel dissatisfied with it?

If this is true, I will reimburse you in full. I can do it faster than Malcolm when I grab a treat from my pocket. Your refund is contingent upon me receiving feedback to improve this product in the future.

Do us both a favorIf you have questions about this course, please email me. If you’re aware of this course, you almost certainly are on my email mailing list. So just look for any email I send, hit REPLY, then tell me your thoughts. I want you to make the right decision.

Download it immediately Philip Morgan – The Positioning Course

Will my business or life get better overnight?

No. No. “make things better rapidly” The best thing I know, you can see improvement in just 4 to 6 weeks. After the course, you will need to continue what we have set in motion.

Can you help me to destroy my current market position and to replace it with something more urgent?-Constructed replacement

We will not be creating a new market position for you to use as/when you like. I will help you translate this position into basic website messaging, so that you don’t just have a positioning statement but also no idea how to proceed.

The inertia of your old market position and referral momentum from old clients will naturally slow down over the 4 to 6 months it’ll take for your new market position to pick up steam, sort of like handing off the baton in a relay race except slower.

This is the first time you’ve done it.

I have helped hundreds of people like you research, define, validate, or dominate a profitable, desirable market position. You will get the full benefit of my experience during this course.

Who should? Not Register for this?

• What if the course’s cost will affect your monthly budget?Don’t do it. Get my free stuff and buy my book. But please, don’t do it. Not overextend yourself financially to do this course. You will not see a lot of marketing investment hype despite the claims made by some marketers. Actually This course is guaranteed to pay you immediate returns. I’m confident you will get a strong return on your investment in this course, but it will take some time to materialize.
• If you are not able to tolerate risk,This event will push all the buttons for you. You might also consider something less. “move fast and break things” This is a great ethos. If that’s you, my mentoring program would be a better fit because we really emphasize market research and validation there.
• You might not be open to the idea that you could narrow your market position., then this course won’t make sense to you.