Ramadan, Peterson, Lochhead & Maney – Play Bigger

Ramadan, Peterson, Lochhead & Maney – Play Bigger

The Silicon Valley’s most respected advisory firm studies legendary category-creating businesses to discover a revolutionary discipline called category design.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

The founders of Silicon Valley advisory firm, Silicon Valley Advisory, have written this pioneering guide. Play Bigger Data analysis and interviews are key to understanding the inner workings. “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

In Play BiggerThe authors then combine their findings to create the new discipline of category designing. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. Although this discipline is the hallmark of tech, it also applies to all industries and personal careers.

Crossing The Chasm revolutionized the way we think about new products within an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger It is changing business and showing us how to create the markets.

Download it immediately Ramadan, Peterson, Lochhead & Maney – Play Bigger

 Here’s what you’ll get in Ramadan Peterson Lochhead & Maney – Play Bigger