“This course is on the market and supply inside in the future!”Although content material that depreciates presents you some advantages (and we’ll cowl how you can get the complete use out of it in our 3-day course), you’ve been feeling a pull towards creating content material and sharing concepts that stand the take a look at of time.
Regina Anaejionu – 3-Day Thought Leadership Content Strategy Course
As a thought chief, you wish to resolve the massive, significant issues in your shoppers or group, proper?
However to try this on a big scale, you must publish your concepts and get individuals to have interaction with them.
And right here’s the factor about that:
Whenever you publish your concepts on-line or in print, you’re creating content material that both depreciates (loses worth over time) or appreciates (positive factors worth).
This 3-day course is the suitable place for you in case you’re not involved in solely prioritizing content material that depreciates from the second you publish it (assume: most social media content material).
Simply as a brand new automobile loses worth as quickly as you drive it off the lot, your social media content material loses worth seconds/minutes/hours after it’s printed. Inside a pair days, a person piece of social content material holds subsequent to no worth.
Although content material that depreciates presents you some advantages (and we’ll cowl how you can get the complete use out of it in our 3-day course), you’ve been feeling a pull towards creating content material and sharing concepts that stand the take a look at of time.
Perspective-shifting essays, books, and search engine optimized articles, movies, and audio episodes are examples of content material that may develop in worth over time (recognize).
Consider “appreciating content” as discovering the suitable home for you, buying it, (maybe) upgrading it over time, and seeing its worth simply climb and climb.
Listed below are the sections and actions we’ll cowl in the course of the 3-Day Thought Leadership Content Strategy Course:
[Note: you will receive a course dashboard with on-demand lessons for each of the sections immediately after you register for the course; the upcoming live weekend course is our opportunity to explore, implement, and expand on these topics in an intimate group setting. You keep unlimited, lifetime access to the videos (w/ captions) and downloads in the course dashboard.]
Part 1. Brainstorm Highly effective Thought Leadership Content Pillars
Most individuals decide what they “should” discuss on-line by breaking their major subject down right into a handful of sub-subjects or classes they will persistently educate on.
For many thought leaders, this method does extra hurt than good. It retains you taking part in a dropping content material recreation. It requires you to continually churn out publish after publish to “keep up” with others . . . however educating the “sub-topics” of your work or business doesn’t create content material that stands out such as you want it to.
In Part 1 of the course, you’ll study to plan the vast majority of your content material round 4 true gaps individuals want stuffed with a view to take motion on what you’re saying, and round a handful of distinctive “angles” that differentiate your thought management content material from the content material your perfect viewers is bombarded with every single day: “3 steps to hack [some goal] without [doing any real work]” .
You’ll additionally undergo an train (you can return to for years to return) that will help you develop a real “monopoly” in your distinctive method to the issues or alternatives in your business/group/initiative.
Part 2. Perceive Your Thought Leadership Sort and Section (and What It Means for the Content You Publish)
Throughout this session, we’ll outline your true aim as a thought chief. You’ll uncover which of the three varieties of thought leaders you’re (activating, systematic, or elite service), and what is likely to be lacking out of your content material in case you don’t incorporate your “type.”
Additionally, you will uncover what section of thought management you’re in (rising or refining) and what you’ll want to concentrate on in case you’re constructing your platform from scratch vs. tweaking or pivoting an already established platform.
Be aware: about half of the thought leaders who’ve gone by means of this course are constructing a real “thought leadership” presence on-line for the primary time, and the opposite half are refining a platform with an already engaged viewers. Wherever you’re within the journey, you belong at school with us and can have concepts tailor-made to you.
Part 3. Construct Your Evergreen Gross sales Ecosystem with Capstone Tasks
On this part of the course, you’ll be guided by means of the parts and advantages of an “always-on” thought management gross sales ecosystem. Mainly: we allow you to define and choose the suitable evergreen thought management content material that may work collectively as an “ecosystem” that’s at all times bringing new individuals to your concepts and promoting your most vital provides and applications.
Be aware: this part will nonetheless be extraordinarily related in case you run/help a nonprofit group.
As a result of constructing an evergreen gross sales ecosystem includes multiple half, we break Part 3 of the course down into 6 particular person classes:
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1. An introduction into evergreen gross sales ecosystems for thought leaders (these are far above your normal “know-like-trust sales funnel” you will have heard of)
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2. An introduction to utilizing Lean Evergreen Advertisements™ (~$3/day) to develop your thought management and why it’s greatest to create thought management adverts over primary/frequent ones.
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3. An introduction to natural search engine optimized (web optimization) content material in your thought management platform. We cowl free methods to develop your viewers and gross sales with video, audio, and textual content-based mostly content material.
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4. An summary session on making a signature thought management workshop to fill out your ecosystem and function an introductory product (that may heat individuals up in your deeper provides, when relevant).
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5. An summary session on publishing 1 of 4 thought management books—that, for the primary time, features a mini-case-research of my expertise incomes over $100,000 USD in revenue from my second print guide.
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6. An summary session on launching a recurring subscription (equivalent to a paid e-newsletter) to additional your targets and platform.
The latter 3 classes are “capstone projects” you possibly can full over the subsequent 1 – 6 months, and the highest 3 classes are what is going to allow you to promote what you create alongside together with your deeper provides. Many members of the three-Day Course inform us that is the part that unlocked the whole lot for them.
Part 4. Choose The Finest Platforms (and Codecs) for Your Publishing
On this part, we cowl what platforms (ex: LinkedIn, a podcast, a weblog, Instagram, scientific journals, and so on.) and codecs (essays, brief movies, and so on.) greatest meet your publishing wants—based mostly in your viewers and your online business or platform targets.
In different phrases: that is your guided part to find out which platforms (social media and in any other case) are literally value your time and aligned together with your targets.
We’ll do that by first going by means of an train that helps you establish your viewers’s consciousness phases (have they got a real grasp on the issue or alternative in entrance of them? are they actively in search of options? will they be capable to differentiate your options and applications from others?) in order that you already know what content material is almost definitely to achieve and impression the individuals you wish to assist.
We’ll then translate their consciousness and context ranges into the greatest codecs and platforms in your work in a vital train you’ll not wish to miss.
Part 5. Embrace Thought Leadership Content Laddering
On this part, we cowl the first system you possibly can put in place to have prolific impression by means of what you publish, at the same time as you publish fewer and fewer items.
That is one other one of many largest “aha” moments within the course, and can be the factor individuals inform us makes the most important distinction in how they spend their time after the course.
How will you get essentially the most out of all of your momentary/depreciating content material (like social media, DMs, and emails) in addition to your evergreen/appreciating content material (books, articles, lengthy-type movies, audio episodes, and so on.)?
Content laddering.
You’ll study the system of “upcycling” your concepts as a substitute of merely “repurposing” your content material on totally different platforms.
We additionally share methods particular to on-line progress if you’re ranging from true scratch—and also you is likely to be elated to search out that almost all of actions you possibly can take don’t have anything to do with social media.
Part 6. Decide Your Platform Enhancers
On this part of the course, we’ll cowl a handful of tasks so that you can contemplate finishing (or hiring out for) to elevate your on-line platform as a thought chief.
We will provide you with:
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•a shot listing for perfect images it’s your decision in your web site and in different collateral
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•an inventory of pages and parts that belong on the web site of an business chief
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•and extra
Part 7. Launch Your Thought Leadership Concept Administration Middle™
Over the last official part of the course (the subsequent part is a bonus ), we will provide you with concepts for molding your new Concept Administration Middle™—defined in a piece under—to work for you.
Although you’ll obtain the template (constructed out in software program known as Notion) at the start of the course, and can be capable to fill it in and use it as you undergo every part within the course, Part 7 goes deeper on how you can modify it for the way in which you’re employed and how you can virtually use it every week . . . as in: what’s your workflow as soon as within the Middle?
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Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 47
- Assessments Yes
