“This course is on the market and supply inside in the future!”Although content material that depreciates presents you some advantages (and we’ll cowl how you can get the complete use out of it in our 3-day course), you’ve been feeling a pull towards creating content material and sharing concepts that stand the take a look at of time.
Regina Anaejionu – 3-Day Thought Leadership Content Strategy Course
As a thought chief, you wish to resolve the massive, significant issues in your shoppers or group, proper?
Whenever you publish your concepts on-line or in print, you’re creating content material that both depreciates (loses worth over time) or appreciates (positive factors worth).
Listed below are the sections and actions we’ll cowl in the course of the 3-Day Thought Leadership Content Strategy Course:
Part 1. Brainstorm Highly effective Thought Leadership Content Pillars
For many thought leaders, this method does extra hurt than good. It retains you taking part in a dropping content material recreation. It requires you to continually churn out publish after publish to “keep up” with others . . . however educating the “sub-topics” of your work or business doesn’t create content material that stands out such as you want it to.
In Part 1 of the course, you’ll study to plan the vast majority of your content material round 4 true gaps individuals want stuffed with a view to take motion on what you’re saying, and round a handful of distinctive “angles” that differentiate your thought management content material from the content material your perfect viewers is bombarded with every single day: “3 steps to hack [some goal] without [doing any real work]” .
Part 2. Perceive Your Thought Leadership Sort and Section (and What It Means for the Content You Publish)
Part 3. Construct Your Evergreen Gross sales Ecosystem with Capstone Tasks
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1. An introduction into evergreen gross sales ecosystems for thought leaders (these are far above your normal “know-like-trust sales funnel” you will have heard of)
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2. An introduction to utilizing Lean Evergreen Advertisements™ (~$3/day) to develop your thought management and why it’s greatest to create thought management adverts over primary/frequent ones.
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3. An introduction to natural search engine optimized (web optimization) content material in your thought management platform. We cowl free methods to develop your viewers and gross sales with video, audio, and textual content-based mostly content material.
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4. An summary session on making a signature thought management workshop to fill out your ecosystem and function an introductory product (that may heat individuals up in your deeper provides, when relevant).
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5. An summary session on publishing 1 of 4 thought management books—that, for the primary time, features a mini-case-research of my expertise incomes over $100,000 USD in revenue from my second print guide.
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6. An summary session on launching a recurring subscription (equivalent to a paid e-newsletter) to additional your targets and platform.
Part 4. Choose The Finest Platforms (and Codecs) for Your Publishing
Part 5. Embrace Thought Leadership Content Laddering
Content laddering.
Part 6. Decide Your Platform Enhancers
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•a shot listing for perfect images it’s your decision in your web site and in different collateral
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•an inventory of pages and parts that belong on the web site of an business chief
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•and extra
Part 7. Launch Your Thought Leadership Concept Administration Middle™
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Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 47
- Assessments Yes