Ross Lochlainn – The Lead Refinery

EXACTLY WHAT YOU GET

#1 THE LEAD REFINERY^™
The core proprietary system we’ve designed for attracting a steady stream of leads into your business and automatically processing them into different “grades” so you can extract the “golden prospects” who are ready to buy now.

The Lead Refinery includes several key components: The High-Quality Leads Machine, The Intent-Based Lead Magnet, Ads That Work and The Imprinting Sequence.

• Core Training: 15-min overview video explaining strategy and components you’ll assemble
• Swipe file: 3x examples of working Lead Refineries

#2 THE HIGH-QUALITY LEADS MACHINE^™
The dead simple opt-in funnel we’ve created that attracts high-intent leads, and gets huge (50-70%) opt-in rates on your landing page, while accelerating new leads into your world with momentum and excitement to have their problem solved.

• Core Training: 8 videos, 82-mins of action-based training
• Copy and paste template: Assemble the “Innovation Promise” to build your entire opt-in funnel around.
• Swipe-able: $500k lead gen funnel
• Client Hot Seat: Watch as we teardown the core promise of their lead gen funnel and rebuild into a high-converting offer.
• Private client workbook: for the nerds, work through the strategy in detail using the same workbook I give to my private $18,000 clients.

#2 THE INTENT-BASED LEAD MAGNET^™
Our system for designing a lead magnet that speaks to the high-value prospects who are driven by an intent to solve the problem, rather than lookie-loos and freebie seekers who clog up your lead gen funnel with time-wasters.

• Core Training: 11 videos, 75-mins of action-based training
• Copy & Paste Templates: 7-High Converting “Name Frame” Templates for high-profit lead magnets
• Client Hot Seat: Live feedback sessions where we rework the hook of each client’s lead magnet to appeal to their high-level clients
• Private client workbook: for the nerds, work through the strategy in detail using the same workbook I give to my private $18,000

#3 ADS THAT WORK^™
Eye-catchers and scroll-stoppers. Our signature method for writing ads that instantly capture attention and project the immediate value of your lead magnet into the mind of the prospect so they can’t resist taking action. Works on any ad platform you’re using.

• Core Training: 12 videos, 96-min building session
• Copy Paste Template #1: The Short Copy Ad – currently running at 6X ROAS in my business
• Copy Paste Template #2: The Ad That Works (long copy ad)
• Swipe File: Collection of highly profitable example ads, written by my clients with this training

#4 THE IMPRINTING SEQUENCE^™
Refined over 10 years, this is our go-to follow-up sequence for filtering “Now Buyers” from “Future Buyers.” Now Buyers get accelerated into an offer that’s the right fit for them. Future Buyers get “imprinted” upon, programming them with familiarity and trust-building techniques to maximize your chance of converting them within 3-6 months.

• Core Training: 3 videos, 107-min building session
• Copy Paste Template #1: My exact Imprinting Sequence producing a 6-8X Return on Ad Spend from Facebook Ads
• Copy Paste Template #2: Imprinting Sequence Spreadsheet to assemble your autoresponder sequence using the “perfect” email send frequency