Roy Furr – Emotional Direct Response Copywriting

“Even worse, every time I got really excited about the market, and finally started buying, it seemed to be at the Format File: [3 MP4 + 3 File Size: 485.25 MB

Roy Furr – Emotional Direct Response Copywriting

Here’s what your prospect
doesn’t want to admit about themselves —
and it’s the key to connecting with them
on the deepest level…

Take a note from Roy:

It is dangerous to let go of this training.  Because the lessons are both powerful but also neutral in terms of ethics.  These lessons can be used to benefit your prospects with the highest ethical standards.  However, they can also be used to manipulate and profit in the most sinister ways.

If you decide to take this training and use its lessons, I ask that you do so only in the interest of helping your customers and prospects live happier, more fulfilling lives.  I am grateful.

Thanks,

Roy
Let me share a story, as told from the perspective of an investment newsletter prospect, Fred…

“I can’t believe how much of a failure I am.

“I mean, I made enough money that we should’ve been able to quit working by now, and Alice and I could be on a Mediterranean cruise, living it up.  Or, at the very least, retire without all the financial stress.

“But too many times in life, the way I thought things would go and the way they went just didn’t add up.  My career path.  My retirement accounts.  My financial decisions.  They did not work out the way I expected.

“Even worse, every time I got really excited about the market, and finally started buying, it seemed to be at the top, and I’d lose anything I made, faster than I made it.  It’s like Wall Street was watching my account, and when I showed up, they had a secret signal that the party was over.

“I feel like I’m not good enough.

“Like there’s more going on in the markets than I even understand.  Like there’s a lot of rich and powerful people involved with the markets whose primary job is to screw little guys like me out of our hard-Earned money

“It’s just not fair.  It’s possible for a person to live a happy life but not receive a break.  The American Dream is a great idea.

“I don’t even know if I understand money, or investing, or the markets at this point.  I’m starting to feel like an insignificant old nobody who spent his life giving to society, but who is only getting chewed up and spit out in the end, destined to see my lifestyle just get worse and worse until I go to my grave.

“I don’t even need that much.  I know many people would consider my life normal, even mundane or boring, but that’s okay by me.  It’s not the lifestyle that bugs me that much — even though I’d love a few luxuries — it’s the fact that just to maintain this simple life, we’re still under a load of financial stress.  I’m just not confident the ends will always meet.  That scares the hell out of me.

“I don’t need to eat caviar, I just don’t want to eat cat food!”
If Fred’s story makes you uncomfortable, that’s good…

I made up Fred’s story.  Fred is an imagined person.  However, the details and emotions are all real.-Too-real.

Fred struggles to admit it — even to himself — but he’s feeling a whole pile of desperate negative emotions right now.  Thoreau was right — “The mass of men lead lives of quiet desperation.”

In many cases, as marketers, we’re selling products designed to help with that.

To make more.  To be more healthy.  To be happier with your relationships.  To enjoy life more.  To ease their suffering.

And it’s important to speak to those positive outcomes, in our marketing.

However, our prospects have been bought a thousand times. “magic pill” These solutions would have positive outcomes.  So simply promising another magic pill and good feelings won’t resonate.

Download immediately Roy Furr – Emotional Direct Response Copywriting

It is important to demonstrate that you understand their struggle.

You have to have empathy with what they’ve gone through — and how they feel about it.

And even more importantly, you have to be comfortable speaking to the shame that plagues them, based on where they’re at and the mistakes they know they made that got them here.

It is important to show compassion and kindness.
To understand and connect with your prospect on an emotional level, you must understand that they hate themselves…

Ok, maybe hate is a strong word.  Maybe not.

We are our worst critics.  We know the worst about ourselves.  We are aware of our faults.  Our flaws.  Our mistakes.  Our worst traits.

We know what we did yesterday that we’re embarrassed enough about even as a secret — and we dread the day someone we love or respect would ever find out.

And it’s only getting worse…

Social media is a place where many people post carefully curated content “images” of themselves, we’re faced with constant proof that everyone else is better than us.

They have it all.  They’re perfect.  But we’re miserable excuses for human beings.

Pile on your self-loathing.

Some people try to stop it by creating a facade.  Posting our own photos heavily-Curated “images” On social media.  You can also buy a more luxurious house or a better vehicle, or borrow money to become a tourist photographer in beautiful locations.

This only makes it worse.  We are constantly reminded of our lack of integrity.  We feel empty and lost deep inside. Even though the outside world appears beautiful to us, it is still a feeling that we are not living up to.

We yearn for someone to love us, tell the truth and be there for us.
“If you forgive me for my dirty secrets, I’ll love you forever…”

When we’re not numbing the pain or putting lipstick on the pig, this is what we want at the deepest level.

We want someone who understands the negative emotions that plague us in almost every moment of our waking hours.

But someone who will handle us with kid gloves — care, compassion, kindness, love, and respect.  Someone who will agree with us when we say we did our best.
This is the secret to success Emotional Direct Response Copywriting…

It’s understanding the deep, dark secrets of human nature.  How we are tragically far from the person we want to be.

Connecting with this.

Offering relief.  You can do this in your sales message.  Your offer is also important.

This will allow you to attract more customers and increase sales.

I’ll admit: I spent my first decade-Plus, marketing refuses to acknowledge this.  Because I’ve seen so many marketers unethically exploit this knowledge, and it made me sick to my stomach.  But if you have a product that’s truly beneficial to your prospect, I also believe it’s your ethical obligation to use whatever means necessary to persuade them to try it (following Jay Abraham’s Strategy of Preeminence).   Including this deep understanding of the desperation that drives so much of our action — including buying.

Which is why I’ve put together this training, despite my hesitation.

This training should only be taken with the best ethical intentions.  Doing otherwise would be a violation of your integrity and, hopefully, a great shame.  But if you are able to show others a light that can offer some relief, I strongly encourage you to do so — even when it means you have to step into their darkness to do so.