Roy Furr – Proof, Credibility, and Believability

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Roy Furr – Proof, Credibility, and Believability

Roy Furr - Proof, Credibility, and Believability

Rookie marketers sell on promises…
Pros sell on proof.

Gary Bencivenga is well-known-hailed as the world’s greatest living copywriter. Not just by the fanboys and His writing is loved by his fangirls. He has been hired by clients to write their copy. One direct mail campaign he wrote was successful in sending over 100 million copies to his client. Which earned him over $5 million in royalties — enough to buy a retirement home in the Hamptons. Numerous other single pieces of copy were sent to millions each year.-In and Year-out.

Gary is also well-respected-He is regarded as the king and queen of proof-Based copywriting. Here’s what he had to say about the importance of proof in marketing:

“I have always advised my clients to build their products, newsletters, books, and ezines squarely on their strongest proof elements, namely their most persuasive and impressive credentials — including their strongest case histories, endorsements, testimonials, “They offer better results for many reasons and Solutions, success stories, proven results, expert status, areas for specialization, reputation in their industries and A spirit of candor is especially important and Clients are always delighted by integrity and Confound your competitors

“When you make your credibility an essential, highly visible part of your marketing, persuasion can flow like silk because your most commonly encountered enemy — skepticism — is largely swept aside.”

— Bencivenga Bullets, Bullet #29: The Secret of How to Sell Anything
Proof is the foundation of all effective selling…

Don’t just take it from Gary B…

Clayton Makepeace once stressed: “Great sales copy contains all kinds of proof elements.”

Dan Kennedy “In promotion the better the deal and the bigger the promise the less credible it is unless we then take steps to make it credible. So we have to be concerned with the believability of what it is that we are doing. In order to create credibility and in order to create believability we want to amass proof.”

Product Launch Formula creator Jeff Walker? A HUGE part of his entire model is creating one form of proof — social proof — to create million-dollar days and Huge launches

This was written by Claude Hopkins in Scientific Advertising. “Platitudes and generalities roll off the human understanding like water from a duck.” Instead, he stressed the importance of “Specific facts.”

According to A-Paul Hollingshead is a copywriter. Michael Masterson, aka Mark Ford, calls copywriting without proof copywriting. “lazy writing.”

John Caples, author of Making Ads Pay, discusses the seven questions you need to answer in order to create an effective advertisement. These are: “Do you prove it is a bargain?” and “Do you establish confidence (credibility)?” (Yes, evidence can be used to support a variety of sales bases!)

I could go on…

Why?

Because nearly every great copywriter, marketer, or salesperson in history has emphasized proof by some name…
Proof. Credibility. Believability. Specifics. Justifications. Reasons why. And so on.

But here’s the thing.

Many — if not most — copywriters do proof wrong.

A few testimonials might be added. They might also list the names of media outlets which have featured their client in their bio. If relevant, they’ll include a before-and-After picture

It’s often an afterthought.

It’s seldom the crux of their message.

Instead, it’s promise, promise, PROMISE!

But here’s the thing…

That’s like having an entire arsenal at your disposal, and Still showing up with the knife to the gunfight
You can’t sell if you don’t have enough proof!

I dug deep into my research.

I sorted through many years of notes about effective proofs in copywriting. I came up with 26 types of proof. and credibility, and How to use them in your marketing and More convincing messages

Plus, I gave you the essential considerations. How to make them work best. What you need to understand about each of the 26 types of proof to 1) decide if they’re a fit for your particular selling message andIf they’re available, you should 2) make the most of them (that is, generate the best sales results).

This is the foundation for selling effectively.

When you have over two dozen forms of proof at hand — and know how to use them — it becomes much easier to back up your claims.

Each promise you make is more credible.

Every doubt, question or objection is gone.

Marketing is key. and Selling messages can increase sales
Let me give you a complete toolkit to sell on proof!

Download it immediately Roy Furr – Proof, Credibility, and Believability

Proof, Credibility, and Believability This article outlines 26 different ways that you can increase the selling power for any marketing or advertising campaign. and Selling message

Yet, this is just a small part of what it can do for you.

Because it will help build a brand-You will have a new outlook on using proof in your marketing messages. It will make your message crystal clear-It is clear what it takes for you to get past doubt and skepticism and objections — and Straight to the sale

By the time you’re done with this training, you’ll have a complete understanding of what it takes to move your prospect to full belief in your product and selling promises.

Oh, and make sure you don’t skip the introduction: because it also reveals the two filters that your prospects are constantly using (whether they’re aware of it or not) to decide to STOP paying attention to your selling message. It sets the groundwork for what follows. and You should use all 26 types in your marketing messageand Even if you don’t want to!).

You can see proof of credibility and Believability Get a BTMSinsiders all now-Access Pass
Instant access for only $97 and It’s free for 30 days.
Roy Furr
Roy Furr
Founder & Lead Instructor, BTMSinsiders

“I share ideas that grow businesses.” That one idea drives everything he does. Roy forward. Share proven methods to grow your business today based on direct response marketing principles.

Download it immediately Roy Furr – Proof, Credibility, and Believability

Roy Furr One of the most admired places in the world.-Recognized experts on direct response, results-accountable marketing and advertising. Both as a copywriter and Marketing strategist Roy He has been responsible multiple multi-million dollar projects.-Since 2005, clients have received million-dollar breakthroughs. Today, Roy Continues to work with a small number of high-ranking employees-Level clients receive daily Breakthrough Marketing Secrets (BTMS), essays that are regularly read and a free daily Breakthrough Marketing Secrets (BTMS). and Circulated among the marketing A-list), and Is the founder and Lead instructor at BTMSinsiders.
Course Contents
Introduction
Video Lesson (37:28)
Mind Map
Hide Content
26 Types of Proof
Mind Map
Video Lesson: Reasons Why (13.31).
Video Lesson: Specificity (7.06)
Video Lesson: Solid Logic (10:15)
Video Lesson: Strong Examples (5:55)
Video Lesson: Be a Very Important Person (6:56)
Video Lesson: Likeability (9.50)
Video Lesson: Affinity (9.10)
Video Lesson: Testimonials (14:17)
Video Lesson: Strong Guarantee (7:39)
Video Lesson: Before and After (5.59 pm)
Video Lesson: Track Record (5:42)
Video Lesson: Case History (4:17)
Video Lesson: Show It in Action (4:33).
Video Lesson: Demonstration (5:20)
Video Lesson: Unique Mechanism (5:37)
Video Lesson: Vivid Pictures (3:39)
Video Lesson: Scientific Language (6:39)
Video Lesson: Process (4:08)
Video Lesson: Scientific Studies (6:42)
Video Lesson: Media Appearances (6:41)
Video Lesson;: Prestigious Publications (4:06)
Video Lesson: Expert Endorsements (4:44)
Video Lesson: Celebrity Endorsements (5.50)
Video Lesson: Certifications (5:28)
Video Lesson: Charts and Graphs (4.13)
Video Lesson: Other Images (4:25)