Roy H. Williams – Ad Writing 101

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The wizard will once in a while teach these 12 sessions. “live and in person” in Austin and include a series of short workshop sessions where you will be asked to demonstrate each of the skills you’ve just learned.

Roy H. Williams – Ad Writing 101

Ad Writing 101 The online course is delivered by the wizard in 12 streaming video sessions lasting approximately 9 to 12 min each. Each session ends with a 10 second break.-Question test that requires you to show comprehension. Multiple viewings are permitted, but only for registered users. The registered user can view the same module multiple times. “access sharing” It is not permitted.

These 12 sessions are taught by the wizard once in a blue moon “live and in person” in Austin and include a series of short workshop sessions where you will be asked to demonstrate each of the skills you’ve just learned. Participants in this workshop will receive 2 certificates.-Access to streaming video sessions will be provided free of charge for Austin day students. Persons who have taken the video course in Austin first will also receive a discount.-If they wish to further their knowledge, they can take a person course.

Wizard Academy graduates are those who complete the online video course. You are eligible to all privileges that come with this status. Academy graduates have the option to take up to half-off additional classes. After you have completed the quiz in session 12, you will receive a stunning graduation certificate and a beautiful Wizard Academy lapel pin.

Download it immediately Roy H. Williams – Ad Writing 101

Have questions or concerns? Wizard Academy is available during business hours at (512-295)-5700, or (800) 425-4769. Wizard Academy is located in Austin, Texas in the Central Time Zone.

Liste of Modules

1. How to Find the Right Idea – Strategy Beats Copy
Don’t worry that you’re not a good writer. “If an ad campaign is built around a weak idea – or as is so often the case, no idea at all – I don’t give a damn how good the execution is, it’s going to fail.” – Morris Hite, legendary adman

2. Why is shorter better
Customers can take no action until they’ve seen themselves do it in their minds. Be short, clear, concise, interesting. Don’t clutter your effort. Don’t let anything get in the way.

3. Transactional Ad Writing – How to Draw a Crowd
How to create ads copy quickly

4. Relational Ad Writing – True Branding
How to create branding ads that are both client-friendly and effective-Specific, not product or event-specific.

5. Where to Begin – Choosing Your First Mental Image
Where you’ll find it. Open Big – Make one point: Rhino vs. Porcupine – Core Message

6. How to End – Choosing Your Last Mental Image
Close Big – Going full circle – If you have an important point to make…

7. What to Leave Out
The danger of “clever” trap. How to avoid empty promises. It is better to look for the truth than empty words. “unique selling proposition.”

8. Keeping their Attention; Secrets of Mind’s-Eye Participation
Examples of unimaginable ads made vividly imaginable. How to do it.

9. How to make customers mention you Ad
Setting up a WordFlag. Power of memorable verbs. (Downloadable masterlist of attention-getting verbs included.)

10. Slogans and taglines for positioning statements
Magnetic Meter: When/How/Why to Use It

Download it immediately Roy H. Williams – Ad Writing 101

11. Dialog, Testimonials, and Humor (Nitroglycerine)
The thrill of the high wire. This is why beginners should not attempt to walk it.

12. How to write copy that keeps clients sold
Credit for delivering what you promised.

This course can be accessed online via 12 streaming video sessions.