Russ Henneberry – Content Marketing Mastery Course

Russ Henneberry Modern Publisher was founded by David Smith, an information product business owner and digital marketer. Russ Has been certified and trained

Russ Henneberry – Content Marketing Mastery Course

What You’ll Learn
You can leverage 5 types of Content & 7 Traffic Strategies to Boost Conversions & Generate Leads

When it comes to Content MarketingWhat are you creating? And how are you going get attention to it? This new version Mastery Course, you’ll work through a step-By-Step by step process to create and convert leads into leads.-Time buyers and customers already in your network.
Model Your Content 28 World-Titans of Industry: Class Examples

Discover how companies like Ben & Jerry’s, Nordstrom, Ramsey Solutions, Casper Sleep, and Lowe’s generate BILLIONS of impressions per day using easy to replicate, proven content strategies.
5 Content “Wrappers” Curate your Editorial Calendar

As important as the content, it’s equally important to understand WHEN to post content. Content Marketing Expert Russ Henneberry’s “content wrappers” This will help you decide what content to publish and when to publish it to get the most engagement.
$495
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Course Certification & Badge
About Your Instructor

Russ Henneberry

Russ Henneberry Modern Publisher was founded by David Smith, an information product business owner and digital marketer. Russ Through his courses, coaching, and stage presentations, he has certified and trained thousands of professionals. His book, Digital, is also available. Marketing Dummies.

A repeatable building system should be implemented Content & Driving Traffic at Every Stage of the Customer Journey

Learn how to create your ideal Customer Avatar. You can then design a content strategy which attracts leads, buyers, and other potential customers.
The “GC = A” Content Marketing A formula that connects seamlessly content and sales
Find out the four core problems facing every business and what your content can do to fix them
Learn the five types of content you will need in the “Awareness” Stage to identify targeted prospects and leads

These 4 content types will help you to not only drive leads but also convert leads into high-quality, regular sales.-ticket buyers
To create a laser-focused content strategy, choose from 13 types of content and 11 goals to help you decide.-You should be focused on moving the needle within your organization. This content plan can be built using our tools. Content Marketing Plan worksheets)
Six types of content can be leveraged to reduce churn and increase referrals, as well as generate positive reviews (#4 will shock).
Use easy to deploy content strategies that help you sell more… and more often

What Will You Do When The End Comes?

Here’s a career-defining question for every entrepreneur, business owner, and the talented marketers that work for them…

…If there was a predictable, step-By-Step-by-step method to attract a steady flow of red-Hot leads EVERY DAY, without crippling “what the heck do I do next?” syndrome and (most importantly) without spending a single dime…

Would you finally feel confident enough to make creating a profitable content strategy your business’ #1 priority?

If the answer is “YES!” here’s what you need to know:

Ordinary content marketers just don’t get it…

While a blog used to be enough, today, it is not. If you want to attract targeted traffic and free publicity, you will need more.

So how do you do it?

How can you create a thriving business? “machine” That converts content into targeted traffic free of charge?

Fortunately, that’s exactly what you’re about to learn in this proven, step-By-step training…

Download immediately Russ Henneberry – Content Marketing Mastery Course
By the time you’re done, you’ll be uniquely qualified to help brands convert content into organic traffic and sales… automatically.

More specifically, you’ll be able to not only deliver fresh leads and customers… you’ll be able to deliver those leads and customers “organically”… even FREE!

Only one question remains now:

What are you waiting for?

Course Details

Module 1

Getting Started

Lesson 1 – From the Author

Lesson 2: Here’s What to Expect

Lesson 3: Content Marketing: The What and Why

Lesson 4: Content Marketing Formula

Lesson 5 – Create a Customer avatar

Lesson 6: Content Marketing The Customer Value Journey

Lesson 7 – The Most Dangerous Myth Content Marketing

Lesson 8 – The “Content Baton”

Module 2

Content Awareness is the Key to Success

Lesson 1: Content This creates awareness and engagement

Lesson 2 – Goals for the Awareness and Engagement Stages

Lesson 3: 5 Staple Content “Wrappers”

Lesson 4: Content-Type: Blog Article

Lesson 5 – The 10-Point Blog Post Audit

Lesson 6: Content-Type: Podcast

Lesson 7: Content-Type of Video

Lesson 8: Content-Type: Social Update

Lesson 9: What should my post be about?

Lesson 10 – How often should I post?

Lesson 11 – How can I increase traffic to my blog post?

Lesson 12: Engineering Engagement

Lesson 13 – The Gate: From Awareness To Subscription

Module 3

Content This Generates Leads

Lesson 1: Content This Generates Leads

Lesson 2: Goals in the Subscribe Stage

Lesson 3: Content-Type: Lead Magnet

Lesson 4: 7 Types Of Lead Magnets

Lesson 5: The Squeeze Page

Lesson 6: How to funnel traffic to your squeeze page

Lesson 7: The 10-Audit Point Lead Magnet

Lesson 8: Content-Type: Event

Lesson 9: In-Subscription Stage: Person Events

Lesson 10: Online Events on the Subscription Stage

Lesson 11 – The “Left Turn”: From Subscriber to the First-Time Buyer

Module 4

Content That Sells

Lesson 1: Content This sells more (and more often)

Lesson 2: Goals on the Convert Stage

Lesson 3 – Goals at Ascend Stage

Lesson 4: Satisfying and Anticipating Intent

Lesson 5: Content-Type: Customer Story

Lesson 6: Content-Type: Product Demo

Lesson 7: Content-Type: Product Comparison

Lesson 8: Content-Type: Event

Lesson 9: The Gray Area between Copywriting and Content Marketing

Lesson 10 – Indoctrination & Onboarding: From Buyers, Loyal, Raving Fans

Module 5

Content that Increases Retention & Loyalty

Lesson 1: Content That Increases Customer Retention & Loyalty

Lesson 2 – Leveraging Awareness Content

Lesson 3: Content-Type: Welcome Email

Lesson 4: Content-Type: About Page

Lesson 5: Content-Type: Packaging and Inserts

Lesson 6: Content-Type: Support documentation

Lesson 7: Content-Type: Events

Lesson 8: Digging Competitive Moats Content Marketing

What You’ll Receive

You’ll Receive INSTANT Access To:

5 NEW Core Modules
53 NEW Video Lessons
The Customer Value Experience Handout
The Customer Avatar Worksheet
The 10-Point Blog Post Audit
5 NEW Quizzes (1 for each module)
1 FINAL Exam

Certificate