Ryan Kulp – Million Dollar Markete

Introduction – 3:30 Buyer Psychology – 18:45 The Path To Purchase – 21:00 Customer Profiling and 10:21 Pain Scoring – 4:00

Ryan Kulp – Million Dollar Markete

What can I expect to learn?

• How to get customers
• Marketing skills
• 7+ channels proficiency

What’s included

• 8+ weeks of curriculum
• Quizzes & exercises
• 1:1 mentorship

Course Curriculum

Many courses can be taken online. “tool” tutorials. Learn how to think and act like a marketer.

Identify your Target Audience

• Introduction – 3:00
• Stakeholders – 8:01
• Buyer Psychology – 18.45
• The Path to Purchase 21:00
• Customer profiling – 10/21
• Pain Scoping – 4:00
• [Bonus] Rapid Customer Development Case Study
• Projects & Exercises
• Resources
• Summary

Paid Acquisition

• Introduction – 0.53
• Display – 20.54
• Retargeting
• Retargeting Audiences – 4:31
• Search – 5 :55
• Google AdWords – 18:47
• Simple ROI Dashboard
• Live Account Exploration 13:01
• Intro to Landing Pages – 4:23
• Landing Page Tutorial – 88:57
• Projects & Exercises
• Resources
• Summary

Organic Acquisition

• Introduction – 1:22
• Calculate Traffic Goals – 4:22
• Organic Channels
• Intro to SEO – 13:11
• [Bonus] Blog Post SEO Teardown at 11:09
• [Bonus] Ecommerce Store SEO – 25:24
• [Bonus] SEO for Local Services – 22.14
• Platforms – 3 :49
• Social Media – 358
• Communities – 7.16
• Growth Systems – 8:46
• Intro to CRO – 6:40
• Projects & Exercises
• Resources
• Summary – 1:0

Analytics

• Introduction – 5/18
• Content Analytics – 13:00
• Product Analytics – 13:00
• Growth Analytics – 3:38
• 6:45 – Retention Analytics
• [Bonus] Study on Retention
• Intro to SQL – 1:12
• Projects & Exercises
• Resources
• Summary

Referrals and Partnerships

• Introduction – 0.53
• Types of Referrals 6:06
• Customer Referrals – 14:24
• Scaling Word of Mouth 8:23
• Bonus – Checklist for Partnership Launch – 3:52
• Bonus – Partnerships That Cut Costs – 3 :41
• Projects & Exercises
• Resources
• Summary

Technical Marketing

• Introduction
• JavaScript Event Handlers, 28:18
• Intro to APIs – 55:27
• Return on Investment with SQL – 29.52
• Intro to Web Scraping – 2:38
• Web Scraping – Manual Research – 7 :03
• Web Scraping: Buying Leads – 19.20
• Web Scraping – Nonconventional – 28.07
• Web Scraping – Offline Marketing – 11/19
• Advanced Case Study: Web Scraping
• [Bonus] Sales Hacking

Competitive Strategy

• Intro – Strategy vs Tactics – 8:37
• Brand Safety – 3.42
• Positioning & Differentiation – 4:38
• Projects & Exercises – 4:18

Optimization of Conversion Rate

• Premature CRO is a Time Waste – 3 :56
• 6 Optimizations: A Tale from Prospect CRO – 0.58
• Lead CRO
• Trial CRO
• Part I – Customer CRO
• Part II – Customer CRO
• Referral CRO
• CRO Upsell
• Project – CRO planning – 0;48
• Do’s and Dont’s
• Server vs Client-side A/B testing

Creativity

• Introduction – 6 :08
• The 3 C’s of the Creative Process
• Conceive- How to Find Original Ideas – 6:49
• Workshop Conceive
• Curate – How to make ideas more powerful – 4:33
• Curate – Workshop
• Choose – How do you choose the best ideas for execution – 8:14
• Select a Workshop
• Case Study – Applying Creativity In A Saturated Market
• Case Studies – Course Alumni