Sandra Chau – The Branding Shoot Method 2023

• Spending a day, or two… or every working hour… scrolling TikTok, diving deep down the YouTube black hole, and searching hashtags on Instagram, trying to find some magic photography, branding, and styling advice you can swipe. But, inevitably, feeling pulled in 100 different directions because of ALL the competing information
• Scouring Pinterest and Instagram for inspiration and trying to dissect how a brand’s images have been made so you can recreate them for yourself … a copy-and-paste approach that will ultimately leave you blending in with everyone else
• Enroling in short marketing or photography courses (after all, you’re a self-confessed online course junkie!) which help sharpen your skills, but leave you feeling completely lost and overwhelmed about how everything actually fits together
• Enlisting a design-savvy friend to help you with the “branding” side of things, but quickly learning that a stand-out brand demands SO much more than a pretty logo… (there’s still that problem of creating a cohesive visual brand identity!)
• Trying to take your own photos but struggling to find the right lighting, knowing what props to include, or how to achieve consistency across your visuals
• Or giving up on the whole unique photo thing altogether and resorting to scouring stock photo libraries for images that match your brand vibe… but realising they’re way too generic and won’t communicate the value of YOUR products or services

You see, you could take this approach and do it ALL on your own — but that would be a HUGE amount of work.
And despite the hours, days, ahem, weeks you’d spend doing all of this stuff, taking the DIY route would ultimately leave you with a mish-mash of a brand that is anything but consistent or elevated.

• A brand strategist and stylist to plan out your shoot and make sure it will actually tell your brand story: $5k+
• Models: $1k+
• A hairstylist and makeup artist to get your models (or you) camera ready (or even just a Sephora run): $500+
• A photographer to bring your brief to life and get all of the shots that will engage your ideal customers or clients… plus edit the photos for you: $3k+
• A social media manager to plan out what to post and when (and schedule your content so it’s ready to go): $1k+
• A content writer to curate conversion-worthy captions: $500+
• Studio/venue hire: $1k+
• Props/rentals: $100-$1k+
• Not to mention any extras (florals, new clothes, the list goes on!): $2k+

This will take your hands off the nitty gritty and it may be slightly quicker than the Do-It-Yourself Approach (although you’d still have to fit in around the timeline of the service providers you choose), but it WILL cost you a pretty penny…
…we’re talking upwards of $10,000.
Multiply that by the number of times you want to repeat the process for new images each year and you’ll land at your annual grand total.

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