Do you really understand how the marketing brain works? Are you harnessing its immense potential to make your business generate greater revenues? Why do customers seem keen to buy, but then back away at the last minute? You can change your business or marketing tactics—and possibly your strategy—so that customers not only engage with you, but want to buy your products and services.

The key to successful selling isn’t pressure and hard-sell. Instead, it’s understanding the sequence the brain follows. When you present your information in the right sequence, the client doesn’t back away. Instead they get interested, ask questions, want to know more—and then they buy. Yet, without a clear understanding of how the brain works, we often let customers slip away.

So how do we move ahead? Do we use some weird psychological tactics or mumbo jumbo marketing ideas? How do we get customers to move forward in the buying process ethically—and without high pressure?

What’s the catch?