Shane Melaugh – Audience from Scratch

It’s possible. Serial entrepreneur Shane Melaugh Finally, it reveals the complete process of how to do it.

Let me ask you: What does success in online business look like?

In your mind’s eye, do you see any of the following:

•  Startups that grow-Hack your way to a large user base, and then get bought by a tech company (for $$$ Millions).

These are just a few of the many other things you can do. “shining examples” This has led to millions of entrepreneurs going astray. Failure and frustration are common outcomes of trying to imitate these success stories.

Vanity Metrics: How Big Corporations Get You to Work for them… for Free.

There’s a term for metrics that don’t matter, beyond stroking your ego: vanity metrics.

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A vanity metric is data that only serves to boost your ego but does not actually help your business grow.

These metrics can be easily measured. These metrics are easily measured on social media platforms like YouTube, Twitter and Facebook. They will slap vanity metrics on you if you are a creator on these platforms.

Vanity Metrics Included:

The number of shares, likes, and upvotes that a post on social media receives.
A video’s number of views and traffic is a measure of how popular a post is. It also determines the frequency with which a post on social media is viewed.
An account’s number of subscribers or followers.

These numbers can be compared to targets that have been set for you. They’re the targets most online entrepreneurs frantically scramble towards.

They promise salvation. You can work hard and get enough followers to make lots of cash!

To be clear: I’m calling these numbers vanity metrics because they don’t matter.

That’s hard to believe, I know. It’s easy to prove it.

A website that receives a lot of traffic can make virtually no money.

You can have millions upon millions of followers but have a totally failed product launch.

Here’s a funny/tragic example of this problem.

You can be an author “success story” Online, but it is not for everyone from burnout & struggle to make ends meet.

At the end of the day, likes, followers, even traffic won’t pay the bills.

This makes perfect sense if you stop and think about it. This is where vanity metrics are located. from? They are prominently displayed in social platforms. They’re used by these platforms as a “carrot” to get users/creators to do what’s good for the platform.

The goal of a social media platform is not to help you, the creator/entrepreneur. Their goal is to make some money. If they have a lot of people who are desperate to create loads of content in hopes of making some money, it is a good thing.-off reward, that’s great for them! No cost for labor!

The reason so many online entrepreneurs fail is not because something’s wrong. It’s because the system works! The system does what it’s supposed to do. The system is all around us, even the creators who are struggling.

Email Marketing: The Holy Grail (?)

While we’re in the process of slaughtering sacred cows, let’s talk about email marketing. Building an email database is the best way to stay in touch with your customers.-Isn’t vanity a good thing? The list is the money! That one has been repeated many times.

And yes, I’ve preached the importance of building a mailing list as well.

BUT…

You can have a mailing list full of people who don’t open your emails and don’t want to buy anything from you.

There’s nothing wrong with building a mailing list (I recommend it!) but if you’re just chasing that subscriber number, if you’re just trying to get that number to increase, you’re still stuck on the vanity metrics treadmill.

So, what’s the solution? What’s the alternative to the futile pursuit of vanity metrics?

There’s a way to solve all of the above problems. There is a way out of this – there’s a better method.

In fact, I’ve been following a set of strategies that are way off the beaten track from For years, online marketing advice has been the norm. And I’ve been very successful in doing so.

I can see the struggle of the entrepreneurs as they try to make it work.-The road to frustration is a well-worn one. It’s clear as day to me why they’re struggling. It’s clear that doing more of the same isn’t going to get them the results they want.

But there’s a problem: the way I’ve done things is so different, it’s hard for some people to believe. I’m able to show you how I do things differently (and I will, just keep reading). Is it possible to see the difference? Or will you turn your back on the shiny mirages and continue your quest for vanity metrics?

You can make the choice.

Okay, enough of the blaming. All these problems can be solved by building an audience.

Ummmm… what?

Isn’t this what we are trying to do?

“Build an audience” means: get more Twitter/Snapchat/TikTok/whatever followers, right?

You will eventually make some money if you can get those numbers up. Strive to increase traffic. from Add more keywords to my blog posts. That’s what we’re already doing!

Yes. But that’s not what I call “audience building”.

Your “audience” It is not your followers and subscribers. It’s not your traffic. Building an audience takes place on a different level. from Building a following and generating traffic.

Definition of “Audience”

Your audience is the people who care about you and your brand. They’re the people who don’t just stumble across one of your posts from A random search or post on social media, and then you are gone forever. They’re the people who actively seek you out want to learn more from you.

Here’s a simple test to illustrate the (massive) difference between vanity numbers and an audience. Consider all the online content that you’ve seen in the past 10 days. If you need a more detailed look, check your browser history.

In all likelihood, you’ve visited hundreds of different pages over the last 10 days. You’ve visited dozens of different websites and scrolled past posts made by hundreds of different creators, companies and brands on different social media platforms.

You were responsible for each of these. “traffic”. You were listed in their vanity metrics.

How many can you remember? What number of websites can you name and remember their URL? Can you think of many YouTube and social media creators? Which of these creators do you want to return to to learn more? from?

My guess is that it’s nowhere near hundreds. Maybe not even dozens.

This means that you consume content from hundreds of creators and brands. However, you only remember and return to a few of them.

This is what makes the difference between traffic or audience.

Small scale, big results: Why all this matters

What is important about defining what is? “audience” is, anyway?

Here’s why: what keeps most online entrepreneurs stuck is that they don’t realize how much success is possible at a small scale. They’re chasing big numbers because they don’t know there’s a better way.

My own journey through business is proof of this. If you looked at the vanity metrics for my brands, you’d guess that I’m a broke wantrepreneur. Here’s a sampling (numbers as of my writing):

ActiveGrowth is a brand of mine. Here’s the sad picture the vanity metrics paint:

Twitter has just 2,169 followers

2,169 followers

Only 8K people subscribe to the YouTube channel

8k subscribers

The page has been deleted from Facebook: 2,000 fans

Followers: 2,000

Even traffic numbers for the website don’t look very impressive, with fewer than 10,000/month.

> 10,000 visitors/Mo

For a brand that has operated for many years, surely this doesn’t look like a success story… or does it?

• Did you know that I created a small productivity course in 2019 under the ActiveGrowth name and it was a success? More than $40,000 in sales Before the course was even made available?
• Did you know that there are blog posts on the ActiveGrowth website that make several hundred dollars per month… each?
• Did you know that this level of intelligence is available? It was a great success It was possible What if you have a very small audience?

Even Thrive Themes (my primary business) doesn’t look all that impressive, when we look at the vanity metrics. Thrive Themes boasts:

There are less than 2,000 Instagram fans

>2K followers

Only 3,500 Twitter followers

3.5K Followers

YouTube boasts around 23,000 subscribers – decent, but not as impressive as YT’s success story.

23K Followers

Yet, Thrive themes is a 7-Figure business…

The Upstage Method

Borrowed Authority

The Beast Method

The Superfan Method

Trend Hopping

+1 Bonus Recipe

The Seed Audience Challenge

What’s the fastest way to implement the Audience from Scratch You can also use these principles to grow your mailing list.

We are glad you asked!

The course also includes the Seed Audience Anyone with less than 100 subscribers will love this challenge. This challenge will help you validate your business idea and quickly get the first subscribers.

And we’re not talking about the usual “list building” You can find more information here. This isn’t about getting your subscriber number to go up, only to discover that most of those subscribers don’t even open your emails.

In the Audience from Scratch course, we’re using email to stay in touch with highly engaged “true fans” and that’s a whole different ballgame.

BONUS
Challenge44: The Shortest Way to Excellence

“Challenge44” This sounds a bit strange, right? This is why I have to tell you a story.

2015 was a difficult year for me.

My business was growing fast and I needed to hire a marketing team, so that I could offload some of the marketing work I’d been doing on my own.

However, it was frustrating to hire. I felt that the candidates I interviewed did not have the skills or the mindset I needed. They were all working in the same environment. “treadmill” paradigm. They were from within the system and I couldn’t see how I could get them to fit my unconventional approach.

So, I created an apprenticeship program. I taught a small group of people how to market an online business for 3 months.

It worked!

In fact, it worked so well that I used this apprenticeship model several times more, to get people’s skills upgraded in record time. Now, I have extensive hands-on experience with turning people around. from An average content creator becomes an exceptional content creator

Challenge44 is the culmination of all my experiences teaching marketing skills to students in challenging learning environments.
Challenge44 is:

1
My answer to your question is: “how can I learn to make outstanding content?”
2
The fastest route to wherever you want to go from “meh” Content that nobody cares about “OMG” Content that increases the number of fans.

Challenge44 can be used to elevate your content creation abilities or for your team members to increase their content creation capabilities. Audience from Scratch principles.

Why do I tell you this?

Because Challenge44 is included in Audience from Scratch course, at no extra cost.

What makes the difference? Audience from Scratch Is there a course that is different?

The Audience from Scratch This course is not your typical online course.

These are the reasons:

1) Use the Power of Mental Models

This course uses mental models in order to improve your ability to think clearly and make informed decisions regarding your online company. Mental models can be thought of as thinking tools, or as a way to improve your business. “software for your brain”. The course is structured in a way that doesn’t simply aim to add more information on top of what you already know. It aims to provide you with the tools and knowledge that will allow you to think critically and make informed decisions.
2) Pragmatic & Implementation Focused

It’s nice to learn new things, but just learning won’t get you better results for your business. That’s why this course is all about implementation. That’s why we provide loads of real-World examples will help you understand the basics of building blocks. This course has great value. from what you’ll do differently, not just from A bunch of video lectures.
3) Growth & Leverage – Get the Best of Both Worlds

You now know that the entire Audience from Scratch The system was built on the principle that 1,000 true fans are needed. That means you don’t have to reach millions of people in order to be successful. What if you could learn the best strategies and tactics of brands that reach millions of people? What if you combined the best rapid and slow?-growth strategies with a model that doesn’t require that much growth? That’s what we call leverage and it’s a major focus in this course.

Warning! This is not a get-Rich-Rapid Business Opportunity

There are always people who sell quick money, shortcuts, and hacks in online marketing. There’s always some douchebag promising you the easy way to big riches, right after you max out your credit card on his or her latest bullshit product.

This nice red icon and this part of the page you’re looking at right now exists to make one statement as clearly as possible: THIS. IS. NOT. A. “BUSINESS OPPORTUNITY”.

This is not a quick fix. None of the numbers I’ve used in the examples above are to be construed as any kind of guarantee for income or results.

I don’t do get-rich-quick. What I’m offering here is actual, real-life, battle-tested business skill & knowledge. Entrepreneurship is essential if you are to succeed. It is up to you what you do with the course material.

If you don’t like that this sounds like you have to do actual work, now is a great time to leave this page.
Content is the key to shockingly effective content Audience Construction

The Audience from Scratch Course is all about content. In the course, you’ll learn exactly what it takes to make content that gets results.

It is, in fact, one of the best. “mental model” things. Once you’ve gone through the course, you’ll never see content the same way again. You’ll have x-You can see through ray vision when you read an article or watch a video. And you’ll understand exactly why one content piece gets loads of shares, comments and engagements and another gets ignored.

Why do we focus so much on content?

Simple truth: Content is all that can build an audience.

Download immediately Shane Melaugh – Audience from Scratch

You can get “traffic” Without much content. It is usually paid for. And for some business models, that’s all you need. If you’re a locksmith and you need people to find your phone number when they accidentally lock themselves out of their home or car, paying to get those eyeballs from A Google search for your phone number could be all you need.

Problems are common among people.”I’m locked out!”They pay you and you solve the problem. End of story.

That’s traffic, but it will never build an audience.

We must create something that people love to share with others in order to build an audience. You need to create something that people want to keep coming back to. Something that makes them feel. “I want more of this”.

And there’s a science to creating this kind of content.

This is the science behind the Audience from Scratch Courses teach. An audience is a growing asset that can pay off. If you’ve ever dreamed of being able to send out a single email to generate loads of sales, an audience is what you really wanted…

Website, YouTube & Beyond

Audience from Scratch is a course for content creators & for businesses that employ content creators.

The course focuses on two main channels: growing a audience on a website, blog, or YouTube and growing a audience using YouTube video content. The majority of the examples are either YouTube or website examples.

That’s because these are the 2 channels that I have focused on the most. This is where I have the most experience.

However, the course teaches basic principles of audience growth. These are the tactics I used to grow my audience in online forums. Later, I used the same strategies to grow my blog’s fan base. Then I used the same content creation strategies to make videos that appeal to an audience.

These techniques have worked well for forum content, website contents and video content. These tactics have a proven track-record – they worked 10+ years ago, 5+ years ago, and they still work today. There’s no reason to think they won’t work for your podcast, for social media or for whatever other channels pop up in the coming years. This is all about understanding the psychology of people.

This being said, I recommend you to focus your growth efforts around a website and a mailinglist. And in the course, you’ll see why (and learn how).
Does that mean you have to be? “on stage” You want to be a celebrity and parade all over the Internet?

Perhaps you are thinking: Sure, having a fan base would be nice. It sounds great to have lots and lots of people who are eager to purchase more stuff.

However, that is not what you want. You don’t want to appear on video. You don’t want the whole personal branding thing. You want to be remembered by everyone? No.

I have good news for your! You don’t have to show your face.

Take a look at this:

It doesn’t make sense immediately, but I do know.

This is a post that I made on a forum. from Tested different radiator types. This was many years ago. It is the reason I was still active on the computer hardware market.

Notice what’s missing: My face. Or even my real name.

When I first started building an online audience, all I needed was a username and a few forum posts. Completely anonymous. I created an audience for my brand and not for myself, the person.

Since then I have done a lot of personal brand work and now I use a lot video. However, what I teach in this class is: Audience from Scratch It is not. “personal branding”. You don’t need to have video and can work anonymously. This is not about becoming famous or putting your name out there.

However, if you really want to achieve that, you can use these strategies.