“This course is available and delivery within a few hours!”One friend of mine collected 450,000 followers across various platforms. He lives that writer life. Butt in chair. Fingers on keyboard. Thinking, editing, publishing. Every single day.

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Tim Denning – Six-Figure Copywriting for Writers

Most online writing is ignored.

Every day, a flood of hopeful writers hop on the Internet.

A few will succeed (and we’ll talk about their secrets shortly).

The vast majority will fail.

Even if they get followers, they can’t turn them into subscribers. And even if they get subscribers, they can’t turn them into customers.

One friend of mine collected 450,000 followers across various platforms. He lives that writer life. Butt in chair. Fingers on keyboard. Thinking, editing, publishing. Every single day.

My friend transitioned to full-time writing 18 months ago but…

His dreams are now hanging by a thread.

The economic tide turned. The money pile shrunk. He doesn’t know how to get more. It’s a tragedy to think he might trudge back to the cubical.

Meanwhile…

Another friend of mine has half the following of my first friend.

He picked up writing much later in life. He’s a decent creator, but his stuff is not quite as good as my first friend.

But the thing is…

This second friend recently crossed two million dollars in revenue. He moved to a bigger house. He paid off lingering debts. Until further notice, his only job is to create.

What’s strange is…

My first friend works WAY harder than the second friend.

How is that possible?

Hard-working people (like my first friend) hit a plateau:

The follower count may rise, but…

They earn only $500-$1,200 per month.

$500 isn’t enough to feed a family.

It’s not enough to quit your job.

It’s not even enough to pay the mortgage.

You seek out tactics to get more followers, subscribers, and customers.

What you find makes your stomach churn…

• A quote from American DJ Howard Stern that says the best way to sustain success is to “be a prick…”
• YouTube ads from a guy named Jeff, filming from his private yacht…
• Douche-bros in your face on Twitter…
• Pushy DMs in your LinkedIn…
• Over-selling posts on Facebook…

It all seems so… fake.

Aggressive.

Annoying.

You’re all for “reinventing yourself” as a writer, but this seems like too much.

You’re willing to learn.

You’re willing to work.

But all your options seem terrible.

Which do you pick?

• A) Quit the job prematurely and hope things work out.
• B) Surrender your writing dreams and march back to your little home office.
• C) Sacrifice your self-respect and start selling like a douche-bro.

It’s an impossible choice.

But… those aren’t the only choices.

You probably read that sentence and thought “That’s BS. I am authentic honest, but I’m still not seeing the results that I want.”

That’s because when you ask a reader for something — to follow you, to subscribe to your list, to buy your book or online course — you need a different type of writing altogether.

It’s a type of writing called copywriting.

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