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For every book you write, there is a greater chance a reader will buy that book AND all the previous books you have written. In the traditional publishing world, this catalog is known as your “backlist.”
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Tim Denning – The Amazon Book Publishing Shortcut
A writer without a book on Amazon is losing money every day.
That sounds crazy to say in this modern world. Still, I’m dead convinced that it’s true.
Writers without a book…
…lose money from fans who want to say thank you.
…lose chances to get discovered by people who don’t read blogs.
…lose social proof necessary to charge the higher fees to clients.
Putting your great ideas in blog posts might make you a few dollars. But putting those same ideas in a book can launch you well into five figures.
Most blogs are seen and forgotten in a matter of moments. Books last a lifetime. If written correctly, they can provide a stream of recurring income years after you release them. As an added bonus, youâll get the credibility of being a published author.
Books give you a level of certainty in an uncertain world for writers. Publishing on Amazon is the best place to get started.
Books create compound earnings
For every book you write, there is a greater chance a reader will buy that book AND all the previous books you have written. In the traditional publishing world, this catalog is known as your “backlist.”
Letâs look at what happened with Malcolm Gladwell’s backlist recently. He is admittedly an…Â outlier…Â as far as numbers go, but when it comes to the backlist, most writers see the same benefits as he does.
Malcolm Gladwell’s latest book – The Bomber Mafia – rose to the top of the bestseller lists.
This surprised nobody.
The part that might surprise you is this: Gladwell’s NEW book helped sell all his OLD books. Amazon data suggests that a month after The Bomber Mafia was released…
- â˘Â The Tipping Point (2006) was selling ~55 books per day
- â˘Â What the Dog Saw (2009) was selling ~17 books per day
- â˘Â Outliers (2011) was selling ~155 books per day
- â˘Â David and Goliath (2015) was selling ~24 books per day
- â˘Â Talking to Strangers (2019) was selling ~24 books per day
Every book you write helps sell more books youâve already written.
Nobody says this better than Patrick OâDonnell, a nonfiction author in a narrow niche about police education: “Since I published my second book, I noticed I don’t just sell one book at a time anymore. I sell TWO!”
Don’t stop publishing content
Like I said, platforms like Medium are wonderful for authors. Iâm not leaving Medium. Iâll still be on LinkedIn and Newsbreak. Iâm starting a paid newsletter too.
Having a book written doesnât mean you canât do any or all of those other things. A book simply increases the amount of money you can make every time you write a post.
Imagine a world where you can write a post that makes $50 on Medium but also one that leads to $18 more in book sales. Youâre doing the same amount of work, but when you have a book the average amount of money you make per post created raises your entire revenue line. Tony Stubblevine, a coach, author, and prolific writer calls this “getting paid twice.”
In addition to my medium earnings Iâve already made $10,000 extra in my sleep from selling my ebook to people who follow me.
Todd is further ahead. Heâs climbing toward that six-figure number thanks to his books.
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Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 20
- Assessments Yes
