Trends PRO #0084 – Build in Public

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Trends PRO #0084 – Build in Public

Why it Matters
Construction in You can get public assistance:

Validate your ideas
Stay on top-This is-Mind
Get fast feedback
Build Connections with stakeholders

 Problem
To tell your story, you need to get past the noise.

Solution
Be open to sharing your successes, struggles, milestones and questions.

Players
People Building in Public

Dru Riley • TrendsThe creator of.vc, who shares successes and failures with the public.
Arvid Kahl • Sharing lessons on bootstrapping and building in public.
Aaron Aalto • Designer and artist building Wagmi Table.
Sharath Kuruganty • Co-Shoutout founder. Get insights from other readers about no-Code, community and product.
Naya Moss • Building Frauvis. A newsletter, community and jobboard.
Maciej Cupial • Building Calendesk. A booking system online.
Zoe Chew • Shares projects on her personal site.
Karthik Puvvada (KP) • The “Build In Public” Guy. Guy was offered a job on OnDeck in public.
Justin Jackson • Building Transistor.fm. A podcast publishing platform.
Brian Casel • Building ZipMessage. Video messaging software for async communications
Janel Loi • Building Newsletter OS. Framework to launch and maintain your newsletter.
EK • Building Appbasics and RubyOnRemote
Damon Chen • Building Testimonial, Embed, Supportman and See Ya Future.
Brett Williams • Building a one-person, million-dollar design service – Designjoy.

Predictions
Podcasts will be used by creators to build their brand. in public. Examples:
The Build in Public Podcast where KP interviews creators
Startups for the Rest of Us is Rob Walling’s account of his journey in building TinySeed and MicroConf.
Arvid Kahl talks to The Bootstrapped Founding about how he created PermanentLink, taught courses, and wrote books.
Lunch Pail Daily: Lola talks to you about no-Code and starting a solo company.
Product Journey Podcast, where Noah Bragg & Ben Mann discuss the journey to building bootstrapped companies.
Bootstrapped web where Brian Casel shares his experience building ZipMessage.
Software Social: Colleen Schnettler, Michele Hansen and Geocodio are working together on Simple File Upload and Geocodio.
The Art of Product, where Ben Orenstein & Derrick Reimer discuss updates on SavvyCal & Tuple
More companies will be created around accountability issues.
Creative Companion Club is a club for creators.
100 Days of No-Code is for builders.
For writers, ship 30 for 30

 Opportunities
Find your tribe. Get involved with subcommunities.
#fintwit means finance.
#retwit can be used to refer to real estate.
#100DaysOfNoCode was created for builders.
More than just revenue. There are many other ways to grow your business. in public. You can:
Share Lessons • Cameron keeps a thread of mistakes.
Share Goals • Pat Walls added his goal to his Twitter bio.
Build Waitlists • EK built a 50-Appbasics has a waitlist of persons
Request Help • Dru Riley asks Twitter who should he talk to for reports.
Share Milestones • Jacky reached ramen profitability ($5,000 MRR).
Reflect on Progress • Noah Bragg shared his one-Year update on Potion.so.
Offer Help • Stripe offered to help developers building in Their API is available to the public.
Share your Roadmap • Filip shared a preview of an upcoming Tally release.
Show New Features • Brian Casel reveals new ZipMessage features on Twitter.
Share Struggles • Danny shared the process behind shutting down Rareblocks.
Participate in a challenge Social accountability works.
12 Startups in You can launch a startup every 12 months for 12 months by investing in 12 months.
100 Days of No-Code allows you to bring your ideas into reality in 100 days.
Send 30 to help you get started with writing online in 30 days.
Repurpose content.
Dru Riley published How I built a Paid Community to 1000+ Members in It was a 10 month essay. Then, it was turned into a Twitter thread and shared on podcasts.
Arvid Kahl converts blog posts to tweets and threads, podcast episodes, books, and courses.
Nathan Barry made his famous blog post into a tweet.

There are risks
Person > Persona • Don’t lose yourself while building in public. It’s easy to become obsessed with crafting narratives. Building in Public is performative, but there’s a balance.
Copycats • Sharing success and strategies will lead to copycats. Feature parity is possible in SaaS. Creators and communities are two distinct categories.
Competitors • Oversharing can allow incumbents to frontrun your roadmap. Buffer is one of the most open-minded companies and shares its full roadmap.

 Key Lessons
Construction in Public benefits go beyond reaching customers. You can:
Recruit team members
Get fast feedback
Meet new friends
Find evangelists
Meet mentors
Find investors
Early followers become early followers in You can make a difference in your life by asking them for feedback and sharing your struggles. Learn more about the Endowment Effect.
Construction in Public works are not transparent because it is rare. We value vulnerability and authenticity. As Brené Brown says “Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have no control over the outcome. Vulnerability is not weakness; it’s our greatest measure of courage.”

 Hot Takes
Building in The public can feel like a job. It won’t last. Make sure you choose a strategy that you can keep up with. Don’t like Twitter? No problem. Make videos or podcast.
Construction in Public performance is a virtue. Embrace it. Be authentic. Share honest stories and make connections.

Links
Whom should i talk to about building in public? • The tweet behind this report.
Building origins in Public• Twitter tries to figure out where building in The public was first.
Construction in Public: 20 Examples & a How-To Guide • A comprehensive guide including the types of content to share.

Similar Reports
Open Startups • Open dashboards help you continuously share.
Audience-First Products • Build Before you can build products, trust.
Personal Brands • Personal brands have higher affinity than business brands.
Presales • Building in Public can lead to presales
Influencer Marketing • Building trust helps you become your own influencer.

 Thank you
Thanks Arvid Kahl, Ashwin, Aaron Aalto, Nyssa Cromwell, Brian Casel, Maciej Cupial, Sharath Kuruganty, Fausto Sá Teles, EK, Katt Risen, Shashank and Prabhjot Singh Lamba. This report was a lot of fun.

 You can also read more
Trends PRO #0084 — Build in Public More information is available here

What you’ll get:

33 People Build in Public (135% More)
4 Predictions (100% more)
11 Opportunities (175% More)
6 Risks (100% more)
6 Key Lessons (100% More)
Five Hot Takes (150% more)
10 Links (233% Additional)
With Trends Pro you’ll learn:

• ( Pro) How do you tell great stories?
  ( Pro) How do you earn while learning?
  (Pro) How to increase your luck area.
  (Pro) Which founder sold his company? in Building takes 5 hours in public?
  ( Pro) Who achieved ramen profitability through building in public?
  (Pro) Who were the pioneers in building? in public?
  ( Pro) Which industries are emerging? in public?

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