Trends PRO #0087 – Curation as a Service

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Automated curation cannot replace human curators. Despite Skyscanner’s powerful algorithms, Jack’s Flight Club has 1,500,000+ members and ~$800,000 in revenue.

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Trends PRO #0087 – Curation as a Service

Why It’s Important
It is difficult to discern signal from noise.

 Problem
It’s hard to sift through content and make good decisions without Information Overload.

 Solution
Curation as a Service It saves time, money, and energy.

 Players
Curators
Rob Hope • Curates design and dev resources.
Janel Loi • Shares tools and learning resources.
David Senra • Picks biographies to study and share lessons from.
Danielle L. Vermeer • Focuses on circular fashion and Web3.
Sari Azout • Building a community-Search engine for curated keywords.
James Clear • Sharing short ideas, questions and quotes.
Dru Riley • Picks topics and explores throughlines, tactics and strategies.
Directory
Cold Email Templates • A collection of 250+ cold email templates from Hunter.
Startup Stash • Directory of tools and resources for startups and entrepreneurs.
Love Curated • A network of inspiration websites.
Community OS • Resources on building communities.
Landing Page Checklist • Landing page builders, tools, and resources.
Founder Resources • Content and templates for your startup.
Video Tool Stack • Video tools for creator economy.
Newsletters
Trends.vc • New markets and ideas.
Farnam Street • Timeless lessons to help you think better.
The 3-2-1 Newsletter • 3 short ideas, 2 quotes and 1 question.
TLDR • Byte sized news in startups, tech and programming.
Flow State • Recommends two hours of non-Every weekday, verbal music
Refind • 7 links from around the web each day.
Sprezza • Exploring independent menswear.

Predictions
Community-Crowdsourcing research will be made easier by curation platforms.
Startupy highlights such topics as Web3, DAOs & The Creator Economy
Column highlights such topics as History, economics and mental models.
Yup is a social network for curators
Brands can stand out in commoditized marketplaces with well-curated commerce.
Butcher Box a Delivery of meat with carefully curated boxes
Craft Beer Club membership includes 12 beers per month.
Thingtesting allows you to find new DTC products.
Bakersons sells curated pet products.
Indie Hackers will be launching more digitally curated products.
SaaS Marketing Inspiration Resources helped SaaSFrame generate $14,000
Spread the World and UserBooster brought in $25,000 to Xavier Coiffard.
Patricia Mou achieved $5,000 ARR in a week with Rabbit Holes.
Ana Bibikova earned $1,000 in a single day using Marketing Playbook
Sudharshan earned $3,000 in two weeks working with Community List.
GrowthList generated 10,000 with growth strategies
Quentin Villard earned $5,000 from TIMS.

 Opportunities
Use no-Code tools for building directories
Webflow has been used to build Startup Cemetery.
Airtable is the basis for LetterHunt or Toolmeup.
Side Hustle Stack, MindVault, and MindVault are built upon Notion.
High quality products that are well-curated-Value B2B use cases
Crunchbase a Private-Company data platform
Nexis is a A collection of news and resources for business.
Newsletter Spy is a More than 100,000 newsletters in our database
PR Database contains over 4,000 business and tech journalists.
Factiva is a Collecting global news and company information.
Listen Notes offers podcast API access for enterprise customers.
Angel Match lists over 90,000 angel investors and venture capitalists.
Programmatic curation is a way to create products.
Qrator uses Craftar for finding and sharing the best Hacker News content.
GummySearch crawls Reddit in order to help you find ideas or leads.
Exploding Topics uses keywords research to find fast answers-These are the fastest-growing topics
Curate resources for use as Growth tools
Hunter showcases a A collection of 200+ email template.
Startuply lists more than 2,000 Slack groups.
Snov.io also offers an email finder.

 Risques
Uniformity • As curation becomes more popular, the value of differentiation (even for its own sake) goes up.
Bias • By definition, curation is biased. Blindspots are to be avoided. If you are relying on curation, be sure to refer to multiple curators.

Key Lessons
Time is your most precious asset. Unlike money, it’s nonrenewable.
More creators means more curators. With more options, curation’s value increases.

 Hot Takes
Human curators will still be able to curate the automated curation. Despite Skyscanner’s powerful algorithms, Jack’s Flight Club has 1,500,000+ members and ~$800,000 in revenue.
Curation It is more effective to use personal brands. See Oprah’s Favorite Things.

Links
Whom should we speak to? Curation as a Service? • The tweet behind this report.
For the case Curation as a Service • Jeremy Brown on Curation as a Service CaaS, which he invented in 2014.
The GAP by Ira Glass • A timeless piece on taste and patience.

 Similar Reports
Digital Products • Curated resources are packaged and sold as digital products.
No-Code • No-Use code tools to quickly build directories.
Personal Brands • Curated content is backed by personal brands.
The Creator Economy • Creators and curators are the heart of this movement.
Data as a Service • Programmatic curation is behind premium databases.

 Thank you
We are grateful to Emin Yagubov and Gina De La Rosa, Sari Azout and Sari Azout. We had a This report is great fun to jam on.

 And what else?
Trends PRO #0087 — Curation as a Service Get more information.

What you’ll get:

15 Curators (114% More).
16 Directories (128% more)
21 Newsletters (200% Additional)
6 Predictions (100% more)
9 Opportunities (125% More)
4 Risks (100% more)
4 Key Lessons (100% More)
4 Hot Takes (100% more)
10 Links (233% more)

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