TrendsVC PRO 0081 – Influencer Marketing

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Native advertising will continue to grow as people learn to skip advertisements. Influencers incorporate products into their storytelling. Sharing favourite books is more effective than simply mentioning Audible.

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TrendsVC PRO 0081 – Influencer Marketing

Why it is important
Influencer Marketing is a way for brands to build awareness and find customers.

 Problem
Brands must break through the noise.

Solution
Influencer Marketing Transform trust and attention between influencers and brands

 Players
Exemples

Beats by Dre • Musician-promoted headphones.
HubSpot Podcast Network • Supports several B2B podcasts.
Notion Ambassadors • Supports creators such as Marie Poulin.
Brycent • Promotes play and earn games such as Axie Infinity.
YG • Featured Ledger in a recent music video.
Audible Creator Program • A referral program for influencers.
HiSmile • $40 million brand built by working with influencers such as Kylie Jenner.
Fenty Beauty • Cosmetics brand by Rhianna.
Tools

SparkToro • Find websites that your audience visits.
Social Blade • Get stats from YouTube, Twitch, Instagram and more.
Semrush • SEO tools.
InfluenceKit • Influencer campaign data.
BuzzStream • Outreach tool for link building.
Platforms

Upfluence • Find creators to work with.
Grin • Helps ecommerce companies manage partnerships.
Influence.co • Professional network for creators.
The Room • Platform for matching brands and influencers.

Predictions
Influencers will launch products. Opting to invest in equity rather than one-Time fees
In 90 minutes, Supa sold $1,000,000+ worth of makeup using Instagram.
MrBeast launched more than 1,000 cloud kitchens across North America and Europe.
Kat Norton made more than $100,000 per day using TikTok’s Excel course.
Native advertising will thrive as more people are able to see and ignore ads. Influencers incorporate products into their storytelling. Sharing your favorite books, rather than merely mentioning Audible.
B2B companies will embrace influencer advertising.
HubSpot also has a podcast network.
Notion has an ambassador programme.
ConvertKit is The Art of Newsletters
In influencer marketing, virtual influencers will play an increasingly important role. Miquela has signed brand deals with Talfar and Calvin Klein, as well as Prada.

 Opportunities
Guest posts, podcasts, keynotes are all possible. Trust established companies. Podcast hosts build trust and share their audience. Many Trends.vc members discovered Trends.vc through Courtland Allen’s interview with Indie Hackers.
To attract clients to your service, use influencer marketing
Delverise created a new landing page and video testimonial for Trends.vc.
Red Antler leverages the success of top DTC brands to attract new clients.
Provide services to influencers.
Rel Brands supports creators incubating and launching products.
The Outloud Group assists B2C brands to build relationships with influential people.
Justin Moore assists influencers in finding brands to work for and negotiating deals.
Steve Stoute brokers deals with artists and brands such as Reebok and McDonald’s.
Transform your influence into equity Dan Runcie says, “Selling music can make you a millionaire but it won’t make you a billionaire.”
Dr. Dre co-Beats by Dre was sold to Apple.
Kanye collaborated Adidas to create YEEZY.
Fenty Beauty was started by Rhianna.

 There are risks
Reputation Risk • You are commingling brands. Embarrassing actions on either side can destroy trust on the other. Be cautious about who you work alongside.
Bad Fits • Does the relationship feel real? Is the influencer mentioning the brand naturally?

 Key Lessons
Find out the brand’s goals. Are they looking for conversions? Or awareness? This will help you craft and price your offers.
Influencer Marketing is the engine that drives music features and book testimonials.

 Hot Takes
Celebrities and influencers can be very different. Celebrities can be well-People who are well-known. Influencers influence decisions. They can often overlap. They do not always overlap.

 Haters
“It’s influence marketing. Not influencer marketing.”
Sure. Non-Personal brands can also have an influence.“This is less effective for B2B companies.”
We’ve seen examples from Notion, HubSpot and ConvertKit.

 Links
What can I do to help influencer marketing? • The tweet behind this report.
The Power of Mimetic Desire • Our drive to mimic is the force behind influencer marketing.
The Transformation of Commerce • A look a live commerce.

 Related Reports
The Creator Economy • Sponsorships are a source of revenue for creators.
Personal Brands • More insights on personal branding.
Referral Programs • A scalable way to work with influencers.
Audience-First Products • On building an audience before a product.
Angel Investing • Influencers are becoming investors. Investors are turning into influencers

 Many thanks
Stewart Townsend and Justin Moore, Jordan Divecha and Brad Hoos are grateful. This report was a lot of fun.

You can also read more
Trends PRO #0081 — Influencer Marketing Get more information.

What you’ll get:

20 Examples (150% More)
10 Tools (100% more)
10 Platforms (150% Additional)
10 Predictions (150% more)
9 Opportunities (125% More)
5 Risks (150% more)
4 Key Lessons (100% More)
2 Hot Takes (100% MORE)
10 Links (233% more)
10-minu

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