William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips

William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips

427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips

This book is simply amazing. This book is a must-read. Here’s the source. The title is self explanatory. This guy studied Jay Abraham, Dan Kennedy. and others.

You’d actually have to crazy not to get this book if you own or associate with businesses and We are always on the lookout for ways to improve. and Increase your revenue

Here’s the Table of Content, I’ll let it speak for itself:
1. Marketing It is a process and not an event

Download it immediately William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips

2. There are three ways to grow your business
3. Marketing This is the best way for you to get the most leverage
4. Don’t try to tell the market what it wants – let the market tell you
5. Change and developing your mindset
6. Non-Traditional marketing
7. Plan a flexible marketing campaign
8. There is no “right” Oder “wrong”
9. U.S.P. – unique selling proposition
10. Every ad that you run must yield tangible results
11. Don’t stop doing what works
12. Customer lifetime value
13. Avoid these marketing mistakes
14. A computer that is only for business use
15. Holding a customer’s check until they are satisfied
16. Background Radio Versus Foreground Radio
17. A “tax-sheltering” Marketing technique
18. Tell your prospect exactly how satisfaction feels
19. Direct mail
20. Referrals
21. Educate your consumer
22. Listening – be Interested Rather than Interesting
23. Risk Reversal
24. One person can send copy
25. Learning by doing is the best way to learn.
26. Current customers
27. An excellent line to add to your mailing list
28. Write a Book
29. Study marketing books, tapes, etc. – always keep learning
30. BizLearning is both an Audio and Video Learning. and Video medium
31. A monthly bonus to your top producers
32. Who is your ideal client/customer?
33. Be a preferred provider
34. The Best and Worst Pages on Internet
35. Overcoming buyer’s remorse
36. Save “White Mail”
37. Never underestimate the intelligence of the reader and
38. Get new ideas from strange sources
39. Different people receive revelations in different ways
40. Don’t Let Graphics or Pictures Overpower Your Message
41. Test
42. You should sell your customer what he wants, not what you want him buy.
43. For your offer, always indicate an expiration date
44. Passionately Invest in Your Business
45. Marketing combinations are a great idea
46. Financial gain can be more motivating that psychic satisfaction.
47. Diversify marketing
48. Realize it’s the profit which counts – not the profit margin
49. One-step versus two (or more) step marketing
50. Each marketing campaign should pay for itself
51. Establish a mastermind group
52. Free information reports
53. Rent or co-invest in your own mailing list
54. Optimization
55. GTC allows you to lock in sales ahead of time
56. Focus on the benefits and not the features
57. Targeting
58. Understand and Address
59. Computer global search and Replace
60. Long copy will be read by people.
61. Never run “institutional” Advertisement for image or text ads
62. It’s about 6 times as expensive to get a new customer than to resell a prior one
63. What’s in it for me?
64. Use simple words
65. Uncover the hidden assets in your business
66. Partial Payments
67. The “assumptive” Let me know
68. Follow-up on all leads
69. Breakeven at the front end in order to reach the back end
70. Confirmation emails can be used on-Line Auctions
71. Address the frustrations of customers
72. Creativity “scarcity”
73. Look at What’s New-Line Auction, Classified Ads, Used Bookstores and Yard Sales for the Used Marketing Books and Tapes
74. Teaser Copy
75. Door hangers
76. Use “tie-downs”
77. Self Publishing Tips
78. Specific facts should be used and figures, not generalities
79. “Spying”
80. Look at other ads and sales letters.
81. Use flip charts to present your ideas
82. When it Works Don’t Change it
83. Non-Active customers
84. The internet’s home pages
85. Catalogs
86. Life is like a moving parade
87. Private customer sale
88. Bump and Upsells
89. Your position as an expert in your field
90. Testimonials
91. Place a “Hit Counter” On your Webpage and Each On-Line
92. Background Radio Versus Foreground Radio
93. Employee incentives
94. Send a mail-Program to combine computer programs
95. Interview your customers
96. Avoid 7’s in prices
97. No For mail order, fancy offices are required
98. The Best and Worst Pages on Internet
99. An excellent line to add to your mailing list
100. Listening – be Interested Rather than Interesting
101. No Mail Orders require fancy offices
102. Implementation is key
103. Don’t Be in a Big Hurry
104. A monthly bonus to your top producers
105. Comment/complaint box
106. You gain more if you give more
107. When you say you will do something – do it
108. Subscribe to trade publications
109. Learn to Listen and Observe
110. Choose Pictures over Line Drawings
111. Marketers should never rush
112. Sales training
113. Do not be interested in being boring.
114. Use temporary assistance
115. Spend more time on headlines and less on body copy
116. Attach Crooked Stamps to Your Promotional Mailings
117. In every sales letter, use a PS
118. A majority of those who inquire never hear from salespeople.
119. Redeem Coupon Size
120. Never underestimate the intelligence of the reader and
121. Profit Margins
122. Learn from others’ mistakes
123. Join Internet Forms & Newsgroups
124. Advertisements
125. Senior Citizen Discounts
126. Open hours
127. Try the word “because”
128. Trade names with other merchants
129. Joint venture deals and Host-Beneficiary relationships
130. You can also use a coupon/order form blank as an additional tool for sales.
131. Gift or card on customer’s birthday
132. Personalized letters
133. Pricing
134. Note down the benefits list
135. Self-Mailers
136. Send a newsletter
137. A great service
138. Fax on demand
139. Are a thousand words worth a picture in marketing?
140. Be open to new ideas.
141. Advertising specialties
142. Consistency
143. Publishing a book is possible without actually writing it
144. It’s just like having a merchant credit card account
145. People purchase results and not products.
146. Trade Shows
147. Good service is essential
148. Every customer is unique
149. Factoring
150. Try “third person” Writing
151. The most powerful words and Use short phrases in your selling
152. The product’s or service’s value
153. What products are available that customers might buy?
154. Loss Leaders
155. Is there a firm that could benefit more?
156. Record your sales person’s sales pitches
157. Statement stuffers
158. Email
159. Past success
160. Bulk-Rate Versus First Class Mailing
161. Motion displays
162. Save “White Mail”
163. Get started “information hot line”
164. Professional ethics
165. Print a flyer for another merchant – your ad on the back
166. Know your competition
167. Flyer Reprint Ads
168. Commitment
169. Trial periods & samples
170. Get new ideas from strange sources
171. Multiple uses for your marketing materials
172. Swipe File
173. “Regional editions” Various national publications
174. Slow sales
175. Gift certificates
176. Offer an internet newspaper subscription
177. Graphics serve a purpose
178. Attrition of customers slowing
179. Take your prospects from step one to the next selling step
180. Don’t overstate.
181. Dress someone in an animal suit
182. People silently beg to be led
183. There are three types of businesses that you can be in.
184. Financing for houses
185. Review your copy with someone
186. Take action “mock-up” Your complete sales package
187. The Greatest Ideas in the World Won’t Work Unless you work them
188. This is a fascinating way to write a book without actually writing it
189. Audio tapes
190. Events
191. Car door signs
192. Party plan
193. Any excuse for a sale is ok – just tell the people why
194. Creative emulation
195. Classified ads
196. Chat rooms on the Internet
197. One idea is all it takes to make something worth living.
198. Your copy must not be too long

Download it immediately William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips

199. Barter
200. Your sub-Work with your conscience
201. In your sales letter, mention a slight disadvantage
202. Window signs
203. Talk shows on radio
204. Rolodex Review
205. Take Care if you Hire People on a Contracted Basis
206. Register for free internet marketing ezines
207. Make sure everyone in your company is familiar with your products/services.
208. Phone demeanor
209. Use key words when you submit your website to Internet Indexes and Search Engines
210. Database marketing
211. IBM has an advantage
212. Use of other sales reps
213. Value is essential and Respect yourself and What you have to offer
214. Video tapes
215. Your seminar could be held
216. Customer confidence is key to your success
217. Advertisements for movie theaters
218. Customer discount card
219. Accept credit cards
220. Answer All Inquiries Quickly
221. Don’t be afraid to eliminate marketing methods which are not working
223. Qualitative
224. Marketing is an investment and not an expense.
225. Surveys
226. Mentors
227. Special Bonus Offers
228. Who is serving your target market?
229. Promoting your business with free gift certificates
230. Contests and Drawings
231. Establish a specials/sales board
232. Answer All Inquiries Quickly
233. Marketing Call hold
234. No Mail Orders: Fancy Office Required
235. Flea markets
236. White space is not a good idea in advertising.
237. BizLearning advertising has changed
238. Competitiveness
239. Classified advertising on the internet for free
240. Advertising’s purpose is not to entertain
241. Christmas cards/letters
242. Combination sales
243. Card decks
244. Donate products to a PBS fund-Raising auction
245. Invoices and Receipts
246. Business cards
247. Using your distribution channels
248. Matchbooks
249. People are driven to solve problems.
250. Daily specials
251. Use Upper and Lower case letters in headlines
252. Excitement, enthusiasm, and passion
253. To make sure you understand the contents, read it aloud. “flow”
254. Be a guest speaker
255. Don’t just cut the price – tell the people why
256. Reverse invoicing
257. Home Study Courses
258. Use sales scripts – test and Compare
259. Make your marketing calendar
260. Do not stand when you are doing a radio interview.
261. Keep an eye on your idea jogger frequently
262. “Dots” These are the only graphics allowed for lists
263. Co-Advertising funds
264. There are no rules
265. Persistence
266. Point of purchase
267. Keep your copy short with only a few paragraphs
268. Direct mail postcards
269. Placement of right-hand print pages
270. Conference calls
271. Telemarketing
272. Write your copy using a thesaurus
273. In sales letters don’t end a page with a period.
274. Don’t burn your bridges
275. Sell notes of another person’s seminar
276. 800/888 Numbers
277. Gift baskets
278. Rebates.
279. Clowns
280. Restaurant placemats
281. Your address is required and Phone number for audio and You can make video tapes
282. Adverts for Space
283. Initiate a club/organization
284. Information on a computer disk
285. Refreshments
286. After expiration, remove sales signs immediately
287. Get more back-end products/services
288. Answering machines/services
289. Is your company seasonal?
290. Use serif fonts
291. Never argue with a prospect
292. Investigate the possibility of using “bird dogs”
293. Reactive to proactive change
294. Honor other store’s coupons and Advertisement prices
295. Turn negative comments and returns into sales
296. In a contest that had only one winner, there was a second prize winner
297. Profit Margins

Download it immediately William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips

298. Consignments
299. Holidays are a great time to tie in
300. Ice cream socials
301. Manufacturer’s coupon board
302. Don’t use words instead of numbers in
303. Thinking outside of the box
304. Your sales force
305. Conventions
306. Inserts
307. Advertisements for movie theaters
308. BizLearning advertising
309. Stationery
310. Sidewalk sales
311. Write in the same way that people talk
312. Mailing lists for rent
313. Product demonstrations
314. Develop and Use a daily action plan
315. Logo
316. Roadside stands
317. Adverts for restrooms
318. Use “soft” Dollars in barter
319. Send an inquiry and per sale advertising
320. Multiple pillars to marketing
321. Use non-Profit-oriented organizations
322. Advertisements
323. Advertising in empty space
324. Smile
325. Don’t Let Graphics or Pictures Overpower Your Message
326. Bulletin boards
327. Apply common sense
328. Your customers will love a Christmas party
329. Streamers and Banners
330. Get rid of procrastination
331. The internet is leveling the playing field
332. Signs inside and Displays
333. Consultations
334. Licensing
335. Ethically exploit other’s centers of influence
336. Balloons
337. Preparing for success-Emptive advantage
338. Bulletin boards
339. Transform limitation into possibility
340. Give a workshop, or give a lecture
341. Write a column in a newspaper
342. Endorsements
343. Your market niche
344. Speedy filling of orders
345. Are you looking for a website or a page?
346. Publicity
347. You can tie in with a new film
348. Your competitors are not your competitors “enemies”
349. Study and Use one (or more!) of the best headlines
350. Yellow page ads
351. Customer empathy
352. Print your coupons
353. A tape recorder is a must-have and/or a pen and A notepad
354. Listen and Listen to other people’s audio tapes before you duplicate them
355. Take one box
356. Fairs
357. Outside signs
358. Public domain information
359. Host a charity event
360. Are you able to reduce your overhead?
361. Cash flow
362. Keep track of your key codes
363. Use a personal sales representative in every sales letter. in every sales letter
364. T-Shirts
365. Window signs
366. Impulse sales
367. Passionately Invest in Your Business
368. Include your catalog or brochure in a letter
369. Rain checks issued with a bonus
370. Sponsor a team
371. BizLearning is both an Audio and Video Learning. and Video medium
372. Choose Pictures over Line Drawings
373. People make decisions based on emotions and not rationality.
374. Radio advertising
375. Do you have excess capacity in your business?
376. Your success is dependent on the performance of your clerks
377. See the yellow pages
378. This is the best day for space ads.
380. Use “bullets” In ads and sales letters
381. Other stores
382. Closeout/special tables/bins
383. Tie-In conjunction with sports
384. A VCR is a good choice for recording in-Store promotions

Download immediately William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips

385. Outdoor billboards
386. Make a specials board
387. You can get free web pages from the internet
388. An individual with a shopping bag.
389. Establish an “in-house” Advertising agency
390. Sales of slow-moving products and overstocked merchandise
391. It doesn’t matter where an idea is from
392. Learning through repetition
393. Customer “hot buttons”
394. Stay in touch with your best customers monthly – automatically
395. Simple, but powerful introduction
396. Our back end information products are available for you
397. Certified mail
398. Complete the “Marketing Audit”
399. Great source of marketing information
400. “Teaser copy” Compare “non-teaser copy” Your envelopes
401. People want to collect.
402. My favourite mentors, gurus and Networkers
403. “Thank You!” It adds so many
404. Do you have the potential to grow your product?
405. Fedex and Other overnight delivery services
406. A great way to cut down on buyer’s remourse
407. The best and worst days and Times to mail sales letters
408. The person who has the most impact on your potential or customer is you.
409. Three line versus four line addresses
410. Recognize any objections
411. Copy ads from others and HAND letters
412. Don’t give the customer or prospect too many choices
413. The letter from the dollar bill
414. As postal rates go up – direct mail results may just get better
415. Post Office Box or street address?
416. This is the easiest way to grow your business without taking any risks
417. Each person keeps records in his/her own manner
418. When you receive an order, mail an acknowledgement
419. Your offer can never be too long – only too boring
420. When writing copy, ask “So what … who cares what’s in it for me?”
421. “BS” What is it? “quality information” seminars
422. “False” guarantees
423. An ad or letter that sounds strange?
424. Use the power of “pessimistic” Selling
425. People want to be part of something.
426. Surprising your customers and prospects
427. A majority of people need a “push”

Download it immediately William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips