YouTube Ads For Real Estate AND Local Marketing Boss

 

Google recognizes that videos are harder to create than just written content, so they weigh video differently when computing their web page rankings. This service ensures that videos are seamlessly integrated and supported within search results.

YouTube Ads For Real Estate AND Local Marketing Boss

Video is now one of the most powerful tools for business owners. Video adds more dimension and personality to visual listings and your brand, and the Internet public is hooked on videos. Statistics don’t lie: Making videos is another great way to build your reputation online, share your professional perspective and increase your search rankings and leads. Because videos are 403% more popular than listings without them.

3 Reasons YouTube This is a great place for you to upload your video content online.

Youtube is owned by Google, it’s the #2 search engine in the world, and
YouTube is extremely reliable for streaming (essential in today’s short-attention-span market).
Google recognizes that videos are harder to create than just written content, so they weigh video differently when computing their web page rankings. This service ensures that videos are seamlessly integrated and supported within search results.

We will be covering the following topics in this article:

Contents

Real Estate Video Marketing Tips and tricks to Optimize Your Website YouTube Channel
Optimizing YouTube Videos for Local SEO
5 Real Estate Agents at the Top of Their Game YouTube Marketing Game
Real Estate Video Marketing Tips and tricks to Optimize Your Website YouTube Channel

YouTube has seen many challengers in the online video market in recent years, but despite the competition, it remains the premier real estate video marketing platform — after all, 1 billion users can’t be wrong. You don’t want to reach all one billion viewers, however. Instead, you should target a narrow niche. This requires a real-estate video marketing plan as well as detailed knowledge of how to optimize your property. YouTube channel. In this section we’ll cover both topics.

Design: Make sure your channel page looks as professional as your website.

Online, you should reinforce the visual elements of your brand wherever there is an internet presence. Your real estate YouTube Your channel is no exception. Atop your channel’s homepage you’re allowed to add a banner and profile image, so create ones that feature your headshot, company name, contact info, and a stylish photo of one of your best listings. Here are four stellar designs expert agents (from top to bottom: Broderick and Burke Sales Representatives, Gabe Fitzhugh, Bob Burke, and Megan Shaw Williams) used for their YouTube channels.

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Company Details: In the About section, include all details about your agency.

A great rule of thumb for your real estate marketing strategy: There’s no such thing as oversharing your company’s contact information. Never assume your audience is able to find you on social networks or find your website. Provide links that allow them to easily locate you in the digiverse or contact you by email or phone — especially in your YouTube channel’s About section. Look at Shorewood Realtors’ about page to see a prime example of how to provide ample information for users and show them where you can be found online:

Content: Create a long-term plan for real estate video marketing.

It’s important to have a long-term vision for what you want to achieve with your YouTube Be consistent in your video length, video graphics, and value proposition. It is important to determine what topics and angles are most relevant to your audience before you begin to plan. Next, focus on the details of each type video you intend to make.

How-to videos: Explanatory clips highlighting tasks every home buyer and seller needs to know about (e.g. You can be a valuable resource by setting an asking price and securing a loan.
Market updates: Buyers and sellers alike want to know if the market is likely to see growth in areas like home values and employment opportunities.
Interviews: Those with interesting stories, backgrounds, or knowledge (e.g. Interviews: Local restaurateurs or business owners make great candidates for interviews to showcase your local market.
Listing videos: This is probably the most common format in agents’ strategies for video marketing for real estate, but nonetheless very effective. Show your listings in the best possible light (literally as well as figuratively).
Neighborhood overviews: Though not as common as listing videos, these recordings can get buyers to imagine what their lives would be like residing in your market. Highlight the best features of your neighborhood.

Don’t reinvent the wheel with your real estate videos. Look at what’s made other agents successful with their YouTube Video marketing: Learn how to spin your own version for your channel. For instance, if you like the way in which a fellow agent explained what it’s like to live in their market — the neighborhoods, businesses, and restaurants there — write a script for your own video that does the same. Just be sure you use long-tail real estate keywords in your videos’ titles, tags, and descriptions so they’re discovered by home buyers and sellers in your market.

Titles: Create catchy headlines that will be found and inspire clicks

Just as you need to fashion SEO-friendly, witty, enticing real estate blog post titles, it’s imperative to craft headlines for YouTube Videos that contain relevant keywords are more appealing to users and make them want to view your videos. The good news is there’s really no difference in approach between writing titles for blog articles and titles for YouTube videos.

Head to Google AdWords’ Keyword Planner (or one of the countless other keyword research tools out there) to identify which terms are the most applicable to your videos and overall marketing strategy. Organize the keywords so you can distribute them across your video content, maximize your reach (since you’re taking advantage of multiple terms), and discern over time which words and phrases bring about the most clicks on your recordings.

Once you have a keyword list to work with, it’s time to get imaginative and develop titles for each video. Consider several options for each clip, and choose the one that sounds the most natural and different from the others. Searching for similar videos online is a great way to find both. YouTube Check out the headlines that have been used.

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You can create a series by using a recurring title and adding subtitles to each episode. For You could, for example, call the series to give tips on finding the perfect home in the market. “Searching the [Town/City/County Name Here] Market with [Your Name Here].” Subtitles for each episode could simply be whatever you’d normally call the episode (e.g. A video where you explain how search engines can help you find the right listings might be called “Google Your Way to a New Home”).

Calls to Action: Include cards and annotations throughout your real-estate videos.

Annotations were the core calls for action (CTAs) marketers added to their campaigns. YouTube Video over the years. However, a new type of CTA is in the works. Cards were announced by the video platform in early 2015 and will eventually take the place of annotations as the primary mid-video marketing method brands can use. Whatever CTA you use in your clips remember the basic structure of promotional pop-ups. This is succinct copy which explains why viewers should click and a link that takes them to the page promised.

This is why it is important to have a concrete strategy for marketing real estate properties. YouTube channel. Make sure your website pages and blog posts offer you a lot of value. Then, you’ll have plenty of places to send those who click your CTAs. This annotation was used by Mainstreet Realtors, a California-based company that created the innovative Google Glass listing tour video. It is another avenue you can take. Keep your viewers interested in your channel and check out as many properties possible.

Thumbnails: Ensure viewers know your videos’ focus with appropriate images.

The thumbnail images in your video list are more than just attractive headlines. YouTube Each video must be clearly communicated by the channel. The images don’t even have to be a frame from the video itself, but they have to relay the focal point of each clip. For example, if one of your videos explains the difference between buyer’s and seller’s agents, an image showing the title of the video, your name or agency branding, and a photo of you helping a client should be more than enough for viewers to interpret what the video is about.

Conversely, pixelated or irrelevant photos, small or missing copy explaining a video’s subject matter, and a lack of cohesion among all of your videos’ thumbnail images can lead to poor click rates and even hurt your overall real estate branding efforts. Consumers are looking for consistency and quality in what they see. Your video creation might not be able to provide both.

Here are some examples of thumbnails Placester used to create our website. Marketing Academy Secrets video series in which we provided advice on a variety of marketing topics. The copy color, style as well as the sizing and placement of the copy are all consistent.amp; Marketing Seth Price, who speaks each clip:

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