You can acquire more traffic while recovering sales that were lost. This 8-Part training program. You will learn how to. You will learn how to capitalize on the gaps in search results. You can find missing segments by analyzing how your website factors into the customer journey.
ConversionXL (Adam Melson) – Advanced Organic Customer Acquisition
Gain more customers while recovering sales lost
This 8-Part training program. You will learn to
- Find and capitalize on the gaps in your current search results.
You can identify gaps in the customer journey by evaluating how your website factors into it.
- Traffic that is valuable and useful-Driving is a good idea.-page content that isn’t stock SEO copy.
- Recognize fallen referral sources to regain traffic and links.
- You can fix and protect yourself against algorithm updates/penalties.
Double the SEO value with the same SEO efforts
SEO tips can be found everywhere. Blogs, conferences, books, videos. But here’s the problem: most of them are low value, not tested, and simply don’t work most of the time.
The result? As SEO professionals, we’re working too hard to get too few results.
What happens if you invest a lot of effort and time building an asset that no one uses?
What happens if no one responds?
In this course we’ll dive into detailed approaches on building content and SEO assets that actually bring traffic and conversions.
In short, we’ll teach you to focus on high value activities that have been proven to work at scale and over the long term (not just short term wins or BS “hacks” A blogger wrote about the topic.
You can find content gaps to outrank your competition
SEO is more competitive than ever. Despite the constant hyperbolic calls of SEO’s demise, it’s abundantly clear you can build a business off of organic acquisition and that many businesses continue to prioritize organic acquisition efforts.
Organic Traffic acquisition can be used at all stages of the customer journey as well as during the buying cycle. Top-Of-The-You can expand your reach with funnel efforts and target users at different stages of the customer journey to continually bring in more customers and increase business value.
You only need to do some audience research and identify content gaps.
In this course, we’ll teach you a process for uncovering these gaps and forgotten customer segments. This will teach you how to steal traffic and make money.
You can recover lost traffic and keep it forever
What happens when Google makes an abrupt change that takes away 90% your organic traffic? What happens when you’re penalized?
While many people in this course haven’t experienced a drop that drastic, it happens. We’ll show you how to pinpoint traffic losses early to mitigate negative effects and plug holes before they become business problems. There is nothing more devastating than losing your hard earned traffic.
Additionally, the course will teach how to analyze referrals frequently and to coordinate with both internal and external teams in order to capture traffic, money and links.
This course is right for you if…
- You’re a hands-A digital marketing professional who is looking to increase their traffic and convert more customers.
- You’ve hit a plateau in your traffic generation efforts. Whatever you do, it’s hard to move the needle significantly.
- You’ve tried tools and tactics that have fallen flat – even though that one guy at that conference said it made him millions.
This course is probably not for you if…
- You’re a CMO or marketing VP removed from being a day-in day-Find a practitioner.
- You’re looking for quick & clever link wins. There are no magic bullets.
- Perhaps you just launched your website and now realize that SEO is a must. If that’s the case, look into CXL Institute’s foundational traffic acquisition course. This course will be more advanced.
You should have the following skills before you take this course
- Intermediate knowledge of SEO. We’re not talking log analysis level, but if the wOrds “canonical” or “robots.txt file” This will likely make you feel intimidated and not the best decision at the moment.
- Working knowledge of Google Sheets and Microsoft Excel. If words like “pivot table” “concatenate” Don’t let fear intimidate you. Take a quick Excel course to prepare for this one.
- Basic Google Analytics knowledge. Here’s an introductory course from CXL Institute.
Your instructor Adam Melson
Adam Melson is a Senior. Team Lead role at Seer, ensuring clients are getting a return on the investment they’re making and ensuring solid strategy is being implemented. He loves solving the puzzles that websites create and finding the right way to get there.
Prior to Seer, Adam worked at a financial job for a year as well as a kiosk software startup, KioWare (love those guys) where he worked on tradeshows, PPC, sales support, product support & overall marketing.
Adam graduated from York College of Pennsylvania with a degree in Marketing and a minor in Advertising. Adam volunteers for Street Tails Animal Rescue and United Cerebral Palsy of Philadelphia. He also runs occasional 5k races for charity.
Adam lives in South Jersey outside of work with his wife, two cats, two dogs, and horse.
Learn the entire course curriculum
Advanced Organic Acquisition
Acquisition Through Content Gaps
This course will introduce you to the process of content gap analysis. You’ll discover areas in which you’re missing customer segments and how to craft strategies to capture that valuable traffic.
Acquisition Referral sources
In this chapter, we’ll review how to ensure you’re keeping what you’ve earned. You’ll need to be able to pull referral sources, traffic, and hopefully conversion data from your analytics suite for the first part of this chapter.
We’ll also cover how to make the most of your connections and internal teams to build long term and valuable referral traffic.
Acquisition Through Assets
While content assets are an excellent way to get past the superficial, it is important to identify the right asset to create to maximize ROI and meet customer needs.
This asset can be a coupon page or scholarship, an infographic, survey, etc.
We’ll go through how to identify the need. Half of building an asset is doing it well, and we’ll review assets done right, as well as those done simply to get traffic or a few backlinks.
Humanizing the Experience
How do you share that you’re a real company with others? How do you show that you care about building relationships? From responding to poor reviews to giveaways and fulfilling wishes of your customers, we’ll look at how to show you’re a relationship building company to help grow traffic in the long run.
This class will also cover how to solve searchers’ problems at each stage of the funnel and how to incorporate social good into a growth program.
How Penalties & Algorithm Updates Impact Traffic
There’s a theme in the latter classes, and it’s that you need to keep the traffic you already have. It’s yours and you’ve likely worked hard to get it.
Here, we’ll review algorithm updates, penalties, and the steps you can take to remediate them.
Quick Wins: Where’s the Low Hanging Fruit?
In this chapter, we’ll cover how to make meta-How to convert descriptions into a traffic-generating machine, how you can identify roadblocks that prevent people from converting easily and how to optimize your existing activities to gain some quick wins in terms traffic and conversions.
Set yourself up for success
There are a number of ways you can set yourself up for success prior to even starting some of the strategies we’ve gone over. By establishing these early, you’re able to automate and baseline information to help you make greater traffic gains.
These methods include monitoring competition and setting up customer traffic alerts.
Technical SEO’s Impact on Traffic Acquisition
In this final chapter of our class, we’ll look at a few dozen technical items, which ones hold water, and which ones can be thrown out as a waste of time or checkbox best practices. Some of these will be tests I’ve personally run, some from the Seer team, and others will be references from published case studies and tests from around the search industry.
Continue reading: http://archive.is/9lAwA
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 0
- Assessments Yes