ConversionXL, Siim Säinas Data-Driving Influencer Marketing work

Siim The work he’s been doing in the analytics space has always been ahead of its time and enlightening. He’s a friend who quickly becomes a good friend.

ConversionXL, Siim Säinas Data-Driving Influencer Marketing work

Influencer Marketing works, but only when you do it correctly

It’s not unusual to see folks reporting 11x ROI on influencer marekting – but it’s only true for data-driven people.

Siim Säinas – the instructor for this course – is looking at campaigns and their effectiveness as his day job, whether it’s integrated or social only campaigns. He’s put hundreds of hours of work Research and analysis to find the best data-Influencer marketing should be done in a driven manner

He will give you data-Marketing planning for driven influencers, identification, measurement, as well as ways to maximize your return on investment

You will be confident in your ability to deliver results that are meaningful for your brand and company by the end of this course.
This course addresses your top concerns regarding influencer marketing

There are many questions you need to ask when it comes influencer marketing.

What are the basics of influencer marketing? What are the details?
How do you identify true influencers
When should you engage them for your campaign and when it’s not really a good idea to do that to begin with?
How can you plan your campaign effectively?
How do you convert metrics into direct response outcomes?
How can you select the most effective brand match and synergy?
How can you create lasting relationships? Many of these influencers are very transactional.-They are highly motivated, so how can you make sure they stay?
How can you increase their content?
How can you determine the effectiveness of your campaign once everything is over?
How do you create something that is always on or has the same benefits as UGC?

These questions and many more will all be answered in this course.
Video introduction (3 min)

Siim There is a world.-Expert in social media analytics and analytics with a talent for organizing and transforming social information into business-Customer insights that are centric.

Social media effectiveness is continually under threat in a world that relies on it. Siim The company identifies, flips and creates leading consumer data.-Marketing managers can use these insights to help them stand out from the rest.

Ryan O’Donnell, Global Marketing Manager @ Fonterra
After taking this course, you’ll:

Learn about the influencer marketing landscape to determine if influencers are right for you.
Plan well to maximize ROI. Avoid common mistakes
Be able identify and select the top influencers, the ones who are able tell unique brand stories
To minimize business risk and increase reach, ensure compliance.
You can measure the influencer’s effectiveness in reaching brand and direct responses objectives to determine which people to develop long-lasting relationships with.

This course is essential for you if …

It is possible to work You are either preparing to pitch or in digital and social marketing for a brand.
With influencer marketing, you want to maximize your return.
You are a marketer for a brand or agency and want to achieve greater business results by collaborating with creators and influencers.

This course is NOT for you if you…

Your audience is dominated in Mainland China. Social media platforms in China are different and require a completely new approach.
You have already conducted many influencer marketing campaign. This course will share some new ideas, processes, and data with seasoned influencer marketers, but you may need more lessons to meet your needs.
The first campaign should produce tangible results. You will need to run many campaigns before you can determine what works best for you and your business.

About
Siim Säinas

Ten years of experience in Social Media with more than 170 brands and over 1,500 analytics and research projects. Worked with brands like Pepsi, Intel, H&M, VISA and Google. New York Times article featuring my work. WFA (World Federation of Advertisers), members developed a process to build authentic online consumer communities. A novel way to analyse social data has been pioneered by large agencies in Omnicom, WPP. ESOMAR Member.

Siim The work he’s been doing in the analytics space has always been ahead of its time and enlightening. Someone who easily becomes a friend because of his sincerity and commitment to what’s important, it’s been a pleasure knowing and working with Siim.

His expertise is an important addition to any digital project and I believe that he is invaluable for the businesses he runs.

Jermyn Toh, Digital Planning Director @ BBDO
The complete course curriculum
Data-driven influencer marketing

Get your instant download ConversionXL, Siim Säinas – Data-Driving Influencer Marketing work
Lesson 1
Introduction Influencer Marketing

Find out how influencer marketing can bring value to your business.

Lesson objectives

What is influencer marketing?
What has changed in Marketing in the Age of Social Media?
Influencer marketing is not for you

Lesson 2
Getting Started > Campaign Planning

Start with your briefing on influencer marketing.

Lesson objectives

Types of influencers
How to create a memorable campaign brief
Walkthrough case study for a campaign brief

Lesson 3
Social Media Measurement

How to approach Social Media measurement in a holistic way.

Lesson objectives

How to approach earned, owned, and paid social
Social media measurement for existing users
Measurement of social media for new users

Lesson 4
Best Influencer Marketing Campaigns

Learn how some of the most successful influencer campaigns have succeeded.

Lesson objectives

How did Daniel Wellington transform from a 30K startup into a 228M corporation with influencer advertising?
Reebok has established itself in a new market
Ten lessons from successful campaigns in influencer marketing

Lesson 5
Identifying Influencers

Learn to do data-driven influencer shortlisting and discovery.

Lesson objectives

How to do data-driven influencer discovery
How to do data-driven influencer shortlisting
How to use an influencer discovery instrument

Lesson 6
Identifying Influencers > Synergy & Brand Fit

To evaluate Brand fit, learn how to add qualitative variables.

Lesson objectives

Why influencers are important work With brands
Brand fit assessment using key qualitative variables
How to avoid influencers that can harm your brand

Lesson 7
The Value Exchange

Learn how to create long-lasting relationships-Establish long-term relationships with influential people

Lesson objectives

What do influencers and brands want?
The value exchange journey
You can empower influencers to have creative freedom

Lesson 8
Compliance & Contracts

Learn how to comply with influencers and avoid putting your brand at risk.

Lesson objectives

What does compliance look like?-What does compliance look like?
What do the FTC and ASA say about influencer marketing?
Find out the tasks of a marketer to ensure compliance

Lesson 9
Amplifying Influencer Content

Learn how to maximize reach and ROI through influencer marketing.

Lesson objectives

Find out more about the 2 ways to get there
Learn how to use Facebook’s Branded Content Tool, and the Ad Manager for paid amplification
Learn about the risks and benefits of paid amplification

Lesson 10
Measuring Influencer Campaigns

Find out how to report and measure influencer marketing campaigns.

Lesson objectives

How to measure influencer marketing campaigns
Learn more about brand and direct response metrics
Report on the success of your campaign in a concise and clear way

Take pride in your new skills by obtaining a certificate of completion

Pass the final exam to receive your CXL certificate.

This information can be added to your resume or LinkedIn profile.-earned raise you’ve been waiting for.
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Your education, certificates and badges can be added to your profile in the Education section.
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